Director of Monetization and Pricing Strategy

Lead Posted 17 hours ago
Main Location
Ames, IA, United States
Open jobs

The Director of Monetization and Pricing Strategy is a member of a team that develops, implements, and refines the global pricing and packaging strategy for Workiva’s platform. The Director will immerse themselves in data to ensure that customer needs, financial objectives, and product requirements are aligned to Workiva’s pricing approach. The role will partner extensively with cross functional teams including Product and Sales leaders to gain alignment and enable execution. Using a data driven approach, the Director influences and leads strategic pricing initiatives and monetization strategy.


  • Lead Pricing & Packaging initiatives across all Workiva solutions
  • Continuously evaluate new pricing models and strategies to support business initiatives and company goals
  • Partner with the company's leadership to define, launch, and drive strategic and operational initiatives around monetization and pricing strategy
  • Drive recommendations to implementation and results
  • Collaborate across Product, Sales, Marketing and Finance
  • Develop insights and recommendations through customer segmentation, price discovery, testing & experimentation, and ROI analyses
  • Devise automated and scalable means of measuring pricing & packaging performance
  • Monitor key metrics and market intelligence to derive insights and identify opportunities for evolving pricing

What You'll Need

  • Undergraduate Degree or equivalent combination of education and experience in a related field.


  • 8+ years of marketing, sales, pricing, or related experience, particularly in the technology arena (SaaS highly preferred)
  • Proven experience with experiment design, A/B, and multivariate tests
  • Experience managing price books across multiple regions and countries


  • Strong analytical skills with an expertise in statistical analysis (including Van Westendorp / MaxDiff / Price Sensitivity)
  • Excellent communication with the ability to persuade, influence, and motivate people at every level and communicate technical information to nontechnical audiences
  • Excellent team leadership and interpersonal skills

Physical Requirements & Working Conditions

  • Reliable internet access for any period of time working remotely, not in a Workiva office.
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Director of Monetization and Pricing Strategy