Principal Segment Marketing Manager

Posted a month ago
Main Location
Arlington, VA, United States
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Our purpose is to serve the nation with the single most trusted and capable health information network, built to increase patient safety, lower costs and ensure quality care.

What You’re Like

You play in the intersection of creativity and strategy. You’re connected to movers and shakers, and you know how to work a room. You like to be close to the action of bringing that strategy to life in new and cool ways. You are an authority on big ideas. But you are grounded in good data, real market insights and measurable results.  

What We’re Like

Surescripts Marketing is a creative, collaborative and diverse team that lives by the motto, “digital first.” We have serious hustle—we’re always taking care of business and thinking about our next move. We’re storytellers, promoters and go-getters, but we stay grounded in our collective purpose: to unleash the potential of a connected healthcare system. We welcome the intensity of our goals and the seriousness of our work, but we also have plenty of fun.

OK, But Here’s What It’s Really Like

Working in Marketing at Surescripts, you’ll be challenged by competing priorities and juggling long-term goals with short-term needs. In this industry, the pressure is always on. You’ll be called on to use your best judgment, to communicate crazy-effectively and bring your energy, positivity and general brilliance to the table every day. We celebrate our hard-won accomplishments, but we don’t cheat ourselves out of learning from our missteps.

Job Summary:

The Principal Segment Marketing Manager will lead the development of a go-to-market strategy for Surescripts in one or more of the following markets: PBM, Health Plan, Life Sciences, Pharmacy Technology Vendors, Pharmacy, Health Systems, Health Technology Vendors and other related markets. They will develop clear segment value propositions based on our product strategy and portfolio position, to drive framed marketing plans and priorities.  They will further provide guidance to support the design, development and implementation of marketing programs, brand positioning and communication initiatives designed to advance overall company goals related to targeted markets.

  • Develop marketing strategy to drive awareness and achieve corporate growth goals and engagement with customers and partners for adoption and utilization in designated segments.  Includes the identification and execution of tactics needed to drive engagement associated with lead generation, customer activation, adoption, and retention.

  • Evaluate customer needs, market drivers/barriers and segment business challenges to drive positioning, buyers’ journey, and overall go-to-market strategies.

  • Collaborate with product marketing to develop relevant partner marketing tools and engage with Channel Marketing Manager to advance channel partner marketing activities.

  • Collaborate cross-functionally (with product marketing, customer group and content teams) to develop and deliver competitive claims and compelling solution messaging aligned with growth goals and the addressing of customer challenges.

  • Execute strategic marketing campaigns and track their progress (i.e. lead generation) using automation programs. Tracking supports ongoing evaluation of campaigns for fine tuning for improved outcomes.

  • Lead strategic development and delivery of segment-targeting industry and digital events to drive strong brand presence and engagement.

  • Partner with customer group stakeholders on key strategic customer engagements to help assure alignment with segment positioning.

  • Manage the review process for segment related communication/marketing initiatives to help assure internal alignment with communication strategy and positioning across key stakeholders and channels

  • Identify, evaluate, and execute relevant industry advertising and partnership opportunities to achieve brand awareness and thought leadership.

  • Support construction and management of the annual marketing budget.

Qualifications: Basic Requirements:
  • Bachelor’s degree or equivalent experience

  • 7+ years of marketing or equivalent experience

  • 5+ years of b-to-b marketing experience

  • 3+ years of experience working within channel marketing and/or supporting partners.

  • Experience developing and executing marketing campaigns using a full range of marketing disciplines, including but not limited to digital marketing, social media, interactive media, video, advertising, tradeshows/events, direct marketing, press relations, sales training and support, and collateral creation

  • Experience working with external partners to plan and execute marketing campaigns

  • Experience communicating with and influencing people at all levels of the organization

  • Product launch and brand positioning experience

  • Strong analytical skills and business judgment, with the ability to discern market requirements from market preferences

  • High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)

Preferred Qualifications:
  • Master’s degree/MBA

  • Experience in health care (B2B product or Consumer), health information technology, and/or network technology marketing

  • Experience in pharmacy, specialty pharmacy and specialty HUBs market segments

  • Working knowledge of marketing automation and/or email marketing technology, such as Eloqua, Marketo, HubSpot, Pardot, Exact Target, etc.

  • Experience with management and administration of marketing elements within (CRM)

  • Experience with project management programs, such as Basecamp, JIRA, etc.

  • Experience with webinar platforms, such as ON24, GoToWebinar, etc.

  • Copywriting and/or editing experience

Physical and Mental Requirements

While performing duties of this job, an employee may be required to perform any, or all of the following: attend meetings in and out of the office, travel (sometimes extensively), communicate effectively (both orally and in writing), and be able to effectively use computers and other electronic and standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgement, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.

Surescripts is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, disability, medical condition, marital status, pregnancy, genetic information, gender, sexual orientation, parental status, gender identity, gender expression, veteran status, or any other status protected under federal, state, or local law.

Surescripts participates in E-Verify.

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Principal Segment Marketing Manager
Surescripts, LLC