Content Marketing Associate

Remote
Posted 26 days ago
Main Location
New York City, NY, United States
Open jobs

PowerToFly is fast-tracking gender diversity. To do this, we need a diverse team of innovative people who are committed to making this dream a reality.

If you’re someone with multiple skills and interests, wondering how you can leverage your creative, analytical, and writing abilities to further a cause you care about, we’d love to hear from you.

Still not sure if you’re a good fit? Try asking yourself these questions:

  • Do you enjoy brainstorming as much as you love implementation and execution?
  • Are you a creative writer and thinker who’s as comfortable drafting a blog post as you are organizing a spreadsheet?
  • Do you relish in finding (and removing) misplaced commas?

You don’t need to have extensive work experience to be a great fit for this role, but you do need to have a knack for writing, a love of good storytelling, and a strong desire to learn new skills. You will be exposed to all aspects of content production and learn the basics of B2B and B2C marketing.

Please create a PowerToFly profile before applying. Those without a profile will not be considered. We recommend that you include links to writing samples in your profile.

Requirements:

  • Excellent written and verbal communication skills.
    • You need to be able to express yourself clearly and persuasively in writing and in real-time conversations/presentations with clients.
  • A love of problem solving.
  • Strong desire to learn.
    • You don’t need to be a stats guru, you just need to love using data to inform your work. Similarly, while SEO experience is preferred, it’s not required — if you’re ready to learn the ins and outs of keyword research in order to inform your writing, then we can teach you how.
  • Demonstrated time management skills.

Responsibilities:

Your work will touch on four key areas:

  1. Content Production/Writing
    • You will be asked to assist with brainstorming, copywriting, and editing across a variety of projects, including but not limited to: webpage copy, whitepapers/reports, blog posts, and email correspondence.
  2. Analytics
    • You’ll be expected to track the performance of content you create using GoogleAnalytics, DataStudio, and Google Sheets. You will use that information to drive improvements for future pieces.
    • You may also be asked to report on and share this information with our internal marketing team and/or clients.
  3. SEO
  • You will be asked to optimize old blog posts and draft new posts in accordance with SEO best practices.
  • You will brainstorm content using SEO research and your understanding of PowerToFly’s target audience.
  • You will manage guest post submissions and handle outreach with partners. (Experience using HARO to build backlinks is a plus!)
  1. Client Relationship Management
    • Last but not least, you will be communicating with our clients on a regular basis to produce content that they can leverage throughout their recruiting processes.
    • You should be comfortable conducting interviews for blog posts and drafting follow-up materials and emails.
Get to know PowerToFly.com
Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
Are you hiring? Join our platform for diversifiying your team
Content Marketing Associate
PowerToFly.com