About the Role

In this role you’ll lead the Uber for Business web strategy to create a strong online presence that builds the brand and fuels growth. You'll partner with business leaders, the technical web team and others across marketing to identify needs, define priorities and accelerate performance improvements. You'll lead global initiatives to ensure the website accurately conveys our value proposition across audiences and is locally relevant. We're looking for a motivated self-starter who thrives in a team environment and is excited about working cross-functionally to deliver the business..

What You'll Do
  • Continually evolve and optimize the Uber for Business website to reflect our brand story, and educate and guide businesses at all stages of the decision making cycle
  • Partner closely with the technical web team to drive the information architecture strategy and identify infrastructure gaps
  • Lead brainstorm and prioritization exercises to define business requirements and develop the short-, mid- and long-term roadmap for uber.com/business
  • Establish yourself as an important stakeholder in the Uber’s overall web efforts and ensure B2B has an aligned strategy and is motivating constant improvements for the platform
  • Lead all web projects to make sure regular updates are executed smoothly, on-schedule, and within scope
  • Work across teams including Product Marketing, Content Marketing and Media to ensure web plans align with product launches, incorporate customer value props and compelling content, and support paid campaigns
  • Develop reporting to manage growth metrics globally
Basic Qualifications
  • 5+ years in B2B marketing with experience in web/digital marketing, marketing strategy, or growth marketing
  • Proven experience creating impactful web designs, with understanding of SEO and information architecture
Preferred Qualifications
  • Excellent communication and interpersonal skills, with the ability to identify and provide comprehensive solutions for varying partner needs
  • Resourcefulness and passion for our mission
  • Ability to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations
  • An extremely proactive, self-starter mentality with excellent organizational skills
  • Team-first attitude and ability to partner across multiple teams within Marketing and other functions
  • Website project management and optimization experience
  • Web experimentation experience
  • Strong analytical mindset and experience in Google Analytics
Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
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Web Marketing Manager, Uber for Business