Director, Addressable Strategy

Posted 6 days ago
Main Location
New York City, NY, United States
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We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

  • Has accountability for the performance and business results of multiple client accounts; leads account decisions, strategies and thought leadership, budget spending and staffing for region
  • Tactically manages multiple teams of subordinate managers; has responsibility for hiring, performance appraisals, coaching and career development
  • Establishes and monitors standards, processes, and communications; develops departmental plans, business, and/or organizational priorities
  • Decisions are guided by client objectives
  • Influences others internally and externally, including senior members of the account

Job Responsibilities

  • Owns full IPG relationships for clients across all lines of business; serves as the first point of escalation in client issues
  • Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection; negotiates with vendors to ensure best pricing and terms.
  • Partner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals
  • Organizes and presents reporting for internal leadership, agency partners, and clients (e.g. quarterly account reviews, campaign wrap-ups and case studies, etc.)
  • Provides proactive contribution to clients' business growth by identifying new business opportunities; develops long-term solutions for clients including custom data management solutions and data solutions

Desired Skills & Experience

  • Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Expert)
  • Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Expert)
  • Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Advanced)
  • Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Expert)
  • Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including platforms (Advanced)
  • Data Analysis: (Intermediate)
  • Collaboration: (Advanced/Expert)
  • Project / Account Management: (Advanced/Expert)
  • Communication: (Advanced/Expert)
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Director, Addressable Strategy
Kinesso Ltd.