Uber
Jobs: 3164
Headquarter: United States

Delivery Marketing Manager I

About the role

Uber's marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, Legal and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, managing activations of global toolkits and owning region-specific marketing efforts.

Responsibilities

  • Develop a deep understanding of regional priorities (business targets, segmentation, priority markets) to be thought partners with cross-functional team members.
  • Act as primary marketing POC for regional stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, and Legal and CommOps)
  • Based on Uber's global marketing strategy, lead, adapt, localize, and/or amplify initiatives to align with regional strategy, taking into account local specifics and culture
  • Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
  • Provide general and Uber-specific state of the market assessments and report back with in-market feedback and insights.
  • Ensure alignment of regional activities with global brand strategy.
  • Manage and coordinate localization of relevant content in partnership with the global localization team, as well as creating individual market/ regional-specific content when needed.
  • Organize and manage individual market/ region-specific events and partnerships to deepen connections with riders, driver partners, eaters, couriers and restaurant partners
  • Managing and collaborating with external partners and agencies to bring marketing initiatives to life

What the Candidate Will Need / Bonus Points

  • You will be working very closely with local, regional, and global cross functional stakeholders to bring our brand strategy to life in the market through creative and culture shaping activations.
  • You will be leading efforts to understand the local consumer insight and navigate ways to make Uber Eats play a deeper role in our customers' daily lives.

Requirements

  • 8+ years of generalist marketing experience, preferably in a fast-paced oriented environment
  • B2C marketing experiences, leading FMCG or IT company working experience (client or agency) as a plus. Marketing or sales experience in restaurant or other retail industries leading co-marketing initiatives is a further plus.
  • Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
  • Strong business acumen; structured thinker with project management skills and attention to detail
  • Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues, and external agencies in order to be successful
  • Strong communication skills and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
  • A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
  • The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset.
  • Fluency in Mandarin and business level writing & speaking English
Mission
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Delivery Marketing Manager I
Uber