This candidate will own the product roadmap for the professional customers derived from WSJ’s subscribers and beyond, including the suite of WSJ Pro and Executive Membership products, building workflow tools, business information products and professional news services that will command high prices.
They will and execute on the roadmap features and projects for all phases including: Discovery, Design, Build, Launch, Measure and Improve. The candidate will have experience working with engineering teams to scope, estimate, prioritize and drive development of product features from idea through release. As the strategy for WSJ Pro has evolved, so has the desire to reimagine the core WSJ experience to serve the needs of a professional user at a premium price point across our industry verticals and executive memberships. This person will partner with editorial, design/UX, marketing, sales, customer experience, advertising and engineering in reimagining this product set. Knowledge of key demographics, product interactions and an innovative perspective on product development are important in this role, as is experience of b2b and business information & intelligence services, analytical tools & data sets and, ideally, professional peer groups.
Set objectives and key results (OKRs) for this product area; Drive, measure, and report progress towards these OKRs
Partner with engineering teams across Professional Information Business(PIB), Commerce and Consumer WSJ to plan and execute the premium product roadmap, via agile workflow and methodology
Define product requirements through user stories for digital customer prospecting and customer acquisition journey for premium users
Facilitate the decomposition of stories into technical tasks with engineering teams
Coordinate product releases across a number of development and quality assurance teams, managing priorities, timelines and dependencies
Devise and execute on plans for engaging existing premium professional customers to improve retention
Identify opportunities to optimize advertising campaigns with customer behavior to increase specific premium audiences
Partner with engineering teams across PIB, Commerce and Consumer WSJ to plan and execute the premium professional product roadmap, via agile workflow and methodology
Collaborate with marketing, editorial, customer teams on a go to market and communication plan
Create and manage budgets
Experience taking core product sets and exploring unique verticals and launching premium product offerings
Experience conceiving and designing business information products, data tools or similar analytical and workflow products
Ability to create and prioritize product roadmaps
Ability to take ownership to solve complex and business critical problems
Experience working with engineering teams to coordinate technical activities, communicate complex requirements, and manage timelines and deliverables
Evaluate vendors and perform gap analysis of features provided
Experience with metrics reporting tools and data analysis
Experienced in agile methodologies and practices
Experienced in project managing technology initiatives
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
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