Lead a team responsible for the development and execution of multi-channel marketing campaigns to drive demand for all of Zendesk products, services and strategic initiatives. This high-profile role will lead our effort strategize, create, manage, execute and optimize our integrated marketing campaigns. If you have a passion for leading and building teams that drive integrated campaigns, if you can organize and drive groups toward common goals in a productive way, and are capable and comfortable engaging with execs and individual contributors alike, we want to hear from you.
Primary Responsibilities and Objectives:
Manage the Integrated Marketing Team and the implementation of integrated marketing programs from inception to completion
Partner with other marketing department and channel leads & product marketing to create and prioritize business requirements to develop end-to-end integrated marketing plans.
Craft and enhance marketing strategies for moving prospects through the purchase process. The strategies must employ a multi-touch approach, integrating channels such as email, paid marketing channels, social media, PR, content, website optimization, etc., to engage the target audiences and provide relevant content and messaging at each step of the purchase process
Partner with creative services, demand generation, digital marketing, events and corporate communications & branding teams on the development of the campaigns, plans for channel delivery, manage creative development and production, and measure results
Collaborate with field and partner marketing teams to develop integrated marketing activities
Drive delivery of key execution plans, collateral, and marketing programs and offers
Monitor, assess and report on integrated marketing campaigns performance and provide strategic direction and guidance based on analysis of results
Qualifications, Skills and Education:
Strategic understanding of Marketing as it relates to achieving business objectives
Advanced understanding of a majority of Marketing channels
Excellent project management skills for complex, cross-functional campaigns
Expert in cross channel integrated marketing programs and campaigns
Advanced management skills, business knowledge and leadership capabilities
Self-starter with drive to succeed in a quickly changing business environment
Comfort with high levels of ambiguity and proven ability to have impact & influence
Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives
Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and executive presentation skills are required
Experience in a business group, field or marketing role
Individuals seeking employment at Zendesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
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