Brand Manager, Spark AR

Posted 12 days ago
Main Location
Menlo Park, CA, United States
Open jobs

The Facebook Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR). We are seeking a Brand Manager to lead marketing for our Spark AR platform. The Brand manager will lead development of digital marketing plans and strategies targeting developers, creators, businesses and consumers. Leveraging strategic and creative instincts to drive short and long-term business outcomes through planning and execution. The ideal candidate will have experience in developing and running developer content campaigns and programs and guiding cross functional teams of partners from strategy through execution. This requires an ability to demonstrate analytical rigor, experience in being able to take consumer insights, product positioning and translating that into effective campaign strategy and delivering flawless marketing campaigns across a range of digital media.

  • Lead developer/creator campaign marketing strategies and executions across web, social, email, CRM, and digital paid media in partnership with Spark community managers/Dev-P/Spark Partnership teams.
  • Create campaigns to drive brand awareness and acquisition, and support engagement and retention strategies and programs.
  • Drive education and advocacy through content development programs - content and case study development (e.g. educational materials and collateral and tutorials).
  • Distill and craft inspiring creative briefs from consumer and market insights.
  • Collaborate closely with partners throughout the Facebook Reality Labs organization and across Facebook, including Marketing Insights, Analytics, Product Marketing, Partnerships, Developer Marketing, Creative, Media, and International Marketing to deliver campaign strategy and execution marketing initiatives.
  • Manage and track campaign budgets across external agencies and internal cross functional teams.
  • Lead strong relationships with external agencies, using communication plans, briefs, message strategy, and frameworks to guide differentiated storytelling and execution.
  • Manage global collaboration for campaigns with regional marketing counterparts.
  • Confidently present to marketing leadership, cross functional leadership, and Product leadership team.
  • Leads escalation of particularly risky, complex, innovative, or significant marketing program concerns or blockers with leadership.
  • Build a diverse and an inclusive environment across the team, model inclusive behaviors, and hold managers accountable for ensuring the same.

MINIMUM QUALIFICATIONS

  • 8+ years of experience in managing and executing developer or partnerships marketing campaigns that drive short and long term results through a diverse mix of channels and touchpoints (paid, earned, owned, & digital)
  • 4+ years experience developing and driving insight-fueled marketing communications strategy and plans at an agency or technology brand
  • Experience working in highly-cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure
  • Articulate in communication - experience simplifying complex things into human understanding
  • Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights that best unlock creative marketing platforms and programs
  • Highly organized thinker with experience accurately prioritizing and ensuring key initiatives move forward, managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact

PREFERRED QUALIFICATIONS

  • 8+ years of experience in managing and executing developer or partnerships marketing campaigns that drive short and long term results through a diverse mix of channels and touchpoints (paid, earned, owned, & digital)
  • 4+ years experience developing and driving insight-fueled marketing communications strategy and plans at an agency or technology brand
  • Experience working in highly-cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure
  • Articulate in communication - experience simplifying complex things into human understanding
  • Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights that best unlock creative marketing platforms and programs
  • Highly organized thinker with experience accurately prioritizing and ensuring key initiatives move forward, managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
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Brand Manager, Spark AR
Facebook, Inc.