Remote
Posted 19 days ago

As a Brand Marketing Manager, you’ll use powerful brand storytelling to make meaningful connections with prospective patients and the broader market. You’ll make Hey Jane a brand people love. This role reports directly to Hey Jane's Head of Marketing.

In this role, you will
  • Lead the strategic planning and execution of integrated marketing campaigns to cost-effectively generate brand awareness, adoption, and loyalty
  • Own the evolution of Hey Jane’s brand positioning and messaging
  • Oversee the development of brand and campaign assets, including brand identity, written content, photography, video, and ad imagery
  • Work with growth marketing, and third-party players, to amplify Hey Jane’s brand message across channels (social, podcasts, out-of-home, TV, print, etc.)
  • Build an active community of brand evangelists
  • Create digestible reports proving campaign results
About you
  • Savvy cross-channel marketer, hungry to make an impact
  • Aptitude for creative brand-building tactics: activations, community engagement efforts, viral content
  • Excellent storytelling skills to create content that deeply resonates with our audience
  • Experience with a B2C, brand-driven company
  • Project management rockstar, with the ability to rally cross-functional teams around a campaign plan
  • Experience managing external talent, consultants, and/or agencies
  • Sharp eye for design, informed by market insights
  • Strong muscle for data analytics to measure success
  • Experience building partnerships with other brands and influencers
  • A self-starter who can work both independently and collaboratively
Bonus points
  • Experience in healthcare or women’s health
  • Experience at a DTC company
  • Experience at a small startup
  • Experience as a content marketer
  • Experience with Webflow
  • Experience as a people manager
  • Experience as a community organizer
Join Hey Jane's team on the ground floor
  • Leveling and compensation is negotiable
  • Generous equity options are available
  • Work entirely remotely
  • Enjoy semi-annual retreats, domestically and internationally
  • Work with a bright, growing team from top institutions
  • Be one of the company's first 10 employees

We are looking to build a passionate and dedicated team eager to make positive contributions to their community and to the mission of Hey Jane. We work toward the vision of having equitable healthcare, changing the status quo, and rebuilding the way people with uteruses experience healthcare.

Help us maintain the quality of jobs posted on PowerToFly. Let us know if this job is closed.
Mission
We're a community of women leveraging our connections into top companies to help underrepresented women get the roles they've always deserved. Simultaneously, we work to build truly inclusive hiring processes and environments where women can thrive and not just survive.
Are you hiring? Join our platform for diversifiying your team
Brand Marketing Manager