Visual Design Lead

Washington, DC, United States
Experience: Lead

We’re looking for an exceptional craftsman and ideas person, a combination of an experienced Art Director and Visual Designer... a skilled strategist, storyteller, and conceptual thinker. You’ll be continuously developing fresh innovative, visually appealing brand stories across our various brand platforms - our enterprise software product, Optoro, as well as our e-commerce brands BLINQ and BULQ.

You will be working in a multidisciplinary environment, partnering across product and marketing teams to forge new ideas to life that delight customers and clients, simplify and enhance our core offering, driving engagement and conversion for our clients and customers.

You will push the teams to make sure every project inspires, is distinctive, effective in its tasks and truly remarkable. You will report directly to the Vice President of Design and will be directly supported by two contract visual designers.


  • Define, build, and lead Optoro’s efforts in establishing our visual design language, brand and overall aesthetic
  • Design and implement creative materials for print, web, packaging and more! (including but not limited to: icons, website banners, murals, client presentations, investor decks, print brochures, business cards, mascots, posters, logos, and promotional displays)
  • Create, maintain and enforce a thorough and consistent style guide across the company
  • Collaborate with business stakeholders and the UI/UX team to define, create and implement a cutting-edge brand design
  • Express complex ideas in a simple, clever and appealing way
  • Participate in brainstorming and concept development
  • Lead and manage a small, but growing visual design team


  • Bachelor’s Degree in a design-related field
  • At least five years of relevant experience, including experience branding companies and organizations
  • Strong storyteller
  • Extensive Adobe Creative Suite experience (Photoshop, Illustrator, InDesign)
  • Exceptional knowledge of current design industry best practices and trends
  • Proven ability to create illustrations and assets from scratch
  • Strong communication skills and experience consulting directly with stakeholders
  • Ability to manage multiple priorities, consistently meet deadlines and champion projects from concept to completion within a fast-paced environment
  • A great attitude, a lack of ego, and a great team player

Nice to Have:

  • Familiarity with HTML/CSS
  • Experience making infographics
  • Ability/experience creating motion graphics/video compositing/editing

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