Stash is investing, simplified. We are an investing platform that makes it easy for anyone to start with as little as $5. Through empowering our users with education and guidance, we help investors learn the basics so they can do it themselves. At Stash, we are working toward a future where investors are as diverse as our world.
We are seeking an SEO Manager to lead all initiatives related to site optimization and organic audience growth. This hire will be responsible for heavily leveraging analytics to inform testing plans, page design/interaction enhancements, content strategies, on-site lead capture and downstream conversion efforts.
If you're an SEO expert with a strong analytics and testing background, Stash is looking for you!
What you'll do:
Drive testing strategies and tactical implementation to optimize landing page CTR and conversion, page yield, onsite lead capture, and prospecting conversion
Lead all efforts related to SEO including reinforcing best practices, researching and creating SEO content topic development strategies, and working with internal teams to identify opportunities for scaling
Collaborate with Analytics and Web Development teams to ensure key data elements are collected and accessible via reporting
Lead efforts to create dashboards in Google Analytics and Looker
Report on Marketing KPIs and serve as a bridge between marketing stakeholders and technical leads
Spearhead App Store optimization and testing, ensuring brand guidelines are maintained while maximizing conversion
Optimize Stash Learn to directly drive app downloads and collect leads for future marketing efforts
Maintain test plans and calendars to ensure consistency in methodology, naming conventions, reporting, and roll out strategies.
What we're looking for:
4+ years of experience in digital marketing
Deep understanding of SEO fundamentals and related tools
Strong background in Google Analytics
Experience with testing and site optimization
Independent, with the ability to shift from strategy to execution
Expert organizational skills
Outstanding communication skills
Ability to function well in a start-up environment - fast paced, high energy and tight deadlines