Articles about personal brand

Photos of Salesforce's Tina Lai, territory account executive, Salma Ferdowsi, senior manager of sales, and Jasmine Garrett, named account executive, with title saying: Secrets to building a personal brand

Secrets to building a personal sales brand

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Photo of Spectrum's Claire Avery, vice president of marketing and creative strategy, with quote saying, "Building and evolving a corporate brand is not that dissimilar to building a personal brand. You start with identifying your core values and beliefs — your truths. From there, you do research to understand how others perceive you, what you're known for."

4 tips for developing your own personal brand

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