Effort, Identity, and the First-Gen Climb: A Fireside Chat with Omar Alvarez
Beyond Boundaries: Voices of Latinidad
Omar Alvarez has built a career working at some of the world’s top brands and now he’s the founder and CEO of Rumor, a supplement brand rethinking wellness through the first lollipop of its kind. In this fireside chat, Omar talks about what effort actually looks and feels like, and what he’s learned moving between his identities as a gay Latino. He’ll also get candid about the first-gen experience of reaching salaries and titles no one in your family has held before, and how to keep growing while staying connected to where you came from.
Omar Alvarez

Omar Alvarez has worked at some of the world’s best-known companies, from Nike to Hims & Hers to Hilton. As a gay Latino, he’s seen firsthand who the wellness industry overlooks, and that perspective shaped Rumor, his second startup. Rumor is rethinking how we take supplements through the first lollipop form factor of its kind, and it’s backed by one of the largest factories in Mexico.