The Power of Instinct: A conversation with author, award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane

Do you know that people don't make decisions with their conscious mind, but on instinct? Join us for an insightful interview with award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane, author of "The Power of Instinct." In this groundbreaking book, Zane reveals how to tap into the hidden brain where instinct drives decision-making, shattering conventional marketing wisdom. Discover how connecting with the instinctive mind can transform your approach to growing a brand, business, or social movement. Learn the science behind consumer choice and the techniques that align with how our brains naturally operate. With captivating stories from successful brands like McDonald's and Lululemon, Zane provides a revolutionary set of rules to make your product, company, or vision the dominant instinctive choice.