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End to End: Being Anti Racist Through Processes, Product, People, and Impact


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End to End: Being Anti Racist Through Processes, Product, People, and Impact

Celebrating Global Asian and Pacific Islander Identities

It’s not enough for companies to SAY they’re not racist, are equal opportunity employers, or have BIPOC employees. They have to make sure their actions and impact are not inadvertently harming racialized people, as well. Join Richard Lui, MSNBC and NBC News Journalist, Author, and PowerToFly’s first Resident DEIB Fellow as he explains how organizations can align their practices and products with anti racist principles.

Tags: anti-racism, equal-opportunity employment

Richard Lui

Bridget Finkeldey

Author Richard Lui is a veteran and award-winning journalist with more than 30 years in television, film, technology, and business. Currently, at MSNBC and previously with CNN Worldwide, he is the first Asian American man to anchor a daily national cable news program, and a team Emmy and Peabody winner. He is the author of the bestselling and award-winning book "Enough About Me: The Unexpected Power of Selflessness" from HarperCollins/Zondervan. In addition, Richard’s 15-year business career involves a fintech patent and launching six tech brands over three business cycles. Richard has lived, worked, and volunteered on every continent. Learn more at

Adunola Adeshola

Bridget Finkeldey

Adunola Adeshola is a millennial career strategist and founder of She helps high-achieving corporate professionals secure new jobs they love at companies they love. She’s also a Forbes contributor where her career column on how to land a new job has been read more than two million times and her expertise has been featured in The New York Times, Fast Company, Bloomberg and other publications. Through her signature coaching program, she’s been on a mission to help high-achievers recognize, own and show their value so that they can stop playing small, boost their confidence, and land amazing jobs they love. Her clients in dozens of industries have landed job offers at top companies such as Google, ViacomCBS, Vogue, Tiffany & Co., Sephora and other companies they love. She also uses her insight from coaching hundreds of top-performing employees to consult companies on how to empower top talent to thrive at work.

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