Humanizing the Hunt: Personalizing Outbound Prospecting in B2B Sales
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In the dynamic landscape of B2B sales, especially within the HR tech space, the art of outbound prospecting has evolved beyond traditional methods. Join PowerToFly’s Amy Beaver as we delve into the crucial concept of personalization in outbound prospecting
Amy Beaver
Amy Beaver is the Senior Director of New Business Development at PowerToFly. Here she heads up a growth and new logo acquisition team of account executives aimed to serve companies looking for tools to put diversity, equity, inclusion, and belonging at the forefront of their candidate and employee experiences. Amy completed her MBA at West Chester University. Through her professional career, Amy has led sales teams in the digital marketing, business intelligence, and DEIB solutions spaces with a focus on SaaS platforms.
Amy balances her professional pursuits with an active family life. She and her wife, Christine, are celebrating 9 years of marriage. They have a wonderful son, Greyson, who is 8 years old. Amy, who would be a self-described work-aholic if not for her family, has found strategies to be fully present both at home and at work.
As a small side project, Amy and Christine share a small baking business, called The Baking Beavers. Their son has appointed himself the official taste tester, so it is a true family business!