RECORDING: It’s Not About You: Best Practices For Brands Working With Disabled Public Figures
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With disability representation growing in the media, and brands eager to collaborate with disabled public figures, representation itself is not enough. Brands must work to create an environment where collaborations are founded on disability inclusion principles. In this talk, model and influencer Clara Holmes, who works with brands like Meta, Google, and Vogue, advises brands how they can ensure that their collabs with disabled creators uplift the creators themselves, not just the brand’s image.
Clara Holmes
Bridget FinkeldeyClara Holmes aka @rollinfunky is a London, UK based Model, Fashion & Lifestyle Content Creator/Influencer. Where she shares her passion for fashion, fitness and travel adventures, girl about town lifestyle and disabled joy. Clara has worked with many big brands on influencer campaigns like google pixel and have modelled and featured in Vogue Portugal.
Clara has Ehlers-Danlos Syndrome (EDS) which is an inherited connective tissue disorder it’s a very painful and I have been a wheelchair for nearly 17 years. Clara is also a public speaker and often campaigns for more diversity in fashion, media and marketing and is part of Meta’s ‘Meet the Billion’ for brands to become more inclusive in marketing and advertising.
Meg Alexander
Bridget FinkeldeyMeg Alexander joined the PowerToFly community as a job-seeker in 2014, eventually landing her first remote role working for PowerToFly's Delivery Team. Her professional experience includes roles as a Talent Advocate, Head of Purchasing for a window factory, audiobook publishing, & more than 5 years as a paralegal. She has a bachelor's degree in Art History from Indiana University (mint condition, never been used!), where she also earned a varsity letter for Women's Rowing. She loves DIY projects and will never say no to french fries. She lives in Toledo, OH with her husband Aaron, an engineering technician, and their dogs, Radar & Cake.