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We Asked, They Answered: What Brands & Independent Marketers Have to Say About the State of Marketing in 2022


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We Asked, They Answered: What Brands & Independent Marketers Have to Say About the State of Marketing in 2022


To assess the state of marketing in 2022, marketing career platform We Are Rosie talked to 1000+ marketers and thought leaders—and some of the results were surprising. Join Holly Wasson, Chief Community & Marketing Officer of We Are Rosie as she explains the key trends that D2C marketers must know to remain competitive in a changing marketplace, including what to expect during a recession, when and how to go freelance, and the skill sets that brands and agencies are looking for right now.

Holly Wasson

Bridget Finkeldey

Holly Wasson is a marketing executive with over 25 years of experience developing successful strategic, multi-platform marketing and communication campaigns for a wide-breadth of brands and building high-performing teams. As Chief Community & Marketing Officer at We Are Rosie, Holly leads the Marketing team as they bring the brand to life with memorable messaging, creative, advertising, press and content that awes, inspires, educates and entices clients and consultants to get behind the mission. Holly also leads the Community Loyalty & Partnerships team to nurture, engage and expand the Rosie community by surprising and delighting consultants with benefits broader than connection to flexible work. Previously, as the Head of Client Experience for We Are Rosie, Holly created the strategy and structure for the CX team. As consultative, strategic and empathetic partners, CX provided clients with an unparalleled, relationship-rich experience to ensure they had the best marketing talent to meet goals. Prior to We Are Rosie, Holly was SVP Brand and Marketing Communications at SunTrust Banks. Holly led the bank’s brand and advertising strategies, creative development, media planning and purpose integration for brand and demand campaigns. Before SunTrust, Holly served as SVP, group director of Marketing at Edelman, building and leading a marketing team within the PR agency. Her team developed and executed campaigns for brands including Arby’s, Cracker Barrel, Georgia Pacific, Visit Orlando and Chick-Fil-A Peach Bowl. Holly began her career at Turner and spent 17 years in marketing roles across the organization. During her tenure, she built and led an internal marketing agency servicing the portfolio of brands including CNN, Cartoon Network, tbs, TNT, Adult Swim, TCM, HLN and Turner Sports. Prior to building that team, she held various marketing roles at Turner Entertainment guiding campaigns for TNT and tbs. Holly started her career in the CNN marketing research department.

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