Position Summary

Reporting to the Head of Marketing, Regional Southeast ASia, this role is responsible for leading Media, Digital and Data partnerships & transformation, and Marketing Measurement across all marketing initiatives across Indonesia, Philippines, Vietnam, Cambodia and Myanmar (IPVMC cluster).

A robust understanding of the media landscape & data ecosystems, combined with deep exposure to traditional, digital and newer media platforms are critical to success in this role. This role requires an analytical and innovative thinker who works closely with Measurement/Insights, Hub leads and agency partners to deliver high-quality, cross-channel media programs and data strategies. This role also includes client interface, specifically around media consultancy services to be provided to issuers and other stakeholders in the cluster, to push our Value-Added Services agenda.

Responsibilities:

• Lead development and deployment of a holistic, impactful IPVMC media strategy for all key initiatives and track adherence in the tactical media plans
• Support local IPVMC markets in initiative planning and prioritization as well as measurement-driven guidance for all consumer marketing campaigns
• Establish and track KPI metrics to be used to evaluate ongoing campaign performance
• Subject matter expert across all channels of media discipline – programmatic, search, social, mobile - towards more effectively targeting and optimization of messaging end customers using data.
• Lead and support our “Value Added Services” through Digital Acquisition, Real-time Creative Personalization and Marketing Data Strategy, delivering best-in-class media thinking to our end clients
• Work closely with the AP Data team, lead Visa’s data transformation strategy for IPVMC, kicking off initiatives to deliver powerful, cut-through media innovations, such as establishing 1P audience data and engagement in the cluster
• Manage and promote key digital platforms including owned, earned and paid digital & social platforms to move the business metrics. This includes working with AP Data leads, managing external agency, support on content development, platform evolution, systems & delivery and optimisation through Google Analytics.
• Incubate and manage new media partnerships and platforms working closely with AP Head of Media, Digital and Data and other stakeholders to ensure alignment with the business needs and the needs of clients
• Develop and share best practice media platforms and programs at scale with other in-country media and market leads
• Provide strategic rigour & media/channel innovation to the planning & implementation of creative ideas
• Work in a highly collaborative manner, across internal stakeholders and external partners
• Influence over media budget including contract negotiation and fee oversight with agencies
• Identify proactive opportunities to drive revenue through digital and data

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. 

• 10 or more years of relevant work experience with a Bachelor Degree
• 7 + years in a media agency, digital sales or client side role
• Proven experience in cross channel strategy and execution including audience targeting, programmatic, search, paid social, mobile and DMP management
• Experience working with a variety of ad tech platforms
• Proven understanding of digital platforms and channel strategies
• Strategic and innovative thinker with commercial acumen also capable of strong execution
• Strong communication, interpersonal and collaboration skills
• Strong self-management skills including demonstrable drive and energy
• Proactive thinking and desire to take risks to test and learn
• Experience in managing/influencing the integrated media landscape in IPVMC
• Significant experience in programmatic, search, paid social, mobile, DMP, and any other emerging marketing technologies, particularly in acquisition and usage campaigns
• Demonstrable ability to connect the dots between data, insights, marketing strategy, and business to drive media excellence
• Guide the development of an effective owned platform data strategy and work closely with AP Hub Media team, creative and client marketing team.
• Sales experience/expertise and confidence in presenting/advising clients
• Media agency planning experience preferred
• Financial services industry experience is a plus

Values Driven

• Communicate openly, honestly and respectfully by building relationships across local, regional and global lines – ensuring opinions are heard
• Actively promote an environment of inclusion and diversity of thought
• Build consensus and influence a broad set of constituencies

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.