About the team

The Sales Enablement team equips Zillow’s go‑to‑market organization with the playbooks, training, tools, and insights they need to sell with consistency and impact. We partner closely with Zillow Preferred partners (i.e. real estate agents and Team Leads), Zillow Pro (including Follow Up Boss), and Zillow Home Loans to align messaging, improve field and partner agents readiness, and turn strategy into repeatable execution. Our scope includes new‑hire onboarding and continuous learning, content and pitch standardization, readiness programs for launches, CRM and sales‑system best practices, and outcome measurement (ramp time, adoption, win rate, and productivity). We work cross‑functionally with Sales Operations, Marketing, Product, and Finance to simplify the path from idea to adoption so field teams can focus on customers and deliver results.

About the role

Zillow is looking for a Director of Enablement to architect and lead a unified enablement strategy across the Zillow Preferred ecosystem. This is a uniquely exciting opportunity for a senior enablement leader who wants to build an ambitious, multi-layer enablement model that supports:

• Our internal Growth Advisors (GAs):  Our partner-facing account managers who coach and support real estate teams on Zillow

• Our brokerage partners: The real estate team leaders and managers who run high-performing businesses and drive team-wide adoption of Zillow workflows

• Their agents: The frontline professionals meeting buyers, writing offers, coordinating financing, and ultimately using Zillow’s tools to serve consumers
   

This role sits at the center of a unique business model where Zillow doesn’t just enable our own sales organization - we also enable the partner ecosystem our business depends on.
 

You will build the systems, programs, content, and experiences that help all three groups understand how to work with Zillow, adopt the Preferred model, and deliver a consistent, trusted experience to homebuyers.
 

This leader will partner deeply with Sales, B2B Marketing, Brand, Events, Zillow Home Loans, Product Marketing, and Learning & Development, ensuring every message, training, and field touchpoint ladders up to one cohesive narrative for Zillow Preferred.

 

What You’ll Do

 

Build a Unified Multi-Audience Enablement Strategy

• Develop an integrated enablement roadmap that supports GAs, partners, and agents across the entire partner lifecycle (Recruit → Onboard → Grow → Retain).

• Ensure each audience receives a clear, consistent, and appropriately tailored understanding of how Zillow Preferred works - and what behaviors drive success.

• Translate business strategy into practical, repeatable actions that can be adopted across diverse teams.
   

Lead Sales Enablement for Growth Advisors (in partnership with L&D)

• In partnership with Zillow’s Talent Success/Learning & Development team, design GA onboarding, competency development, and leadership pathways that elevate GA effectiveness and long-term growth.

• Own day-to-day sales enablement for GAs: tactical training, field readiness, playbooks, sales tools, skill development, and ongoing reinforcement.

• Develop motion-based frameworks, talk tracks, funnel coaching guides, account planning templates, and partner engagement frameworks that GAs can use repeatedly and confidently.
   

Build Scalable Partner & Agent Enablement

• Create partner- and agent-facing onboarding, training, and education that explains how to work with Zillow Preferred, adopt key workflows, and maximize results.

• Produce simple, polished materials that partner leaders can use to train and align their agents - reducing confusion and increasing consistency.

• Establish ongoing education touchpoints (workshops, performance storytelling, playbooks, quarterly business review frameworks, advanced coaching content).
   

Orchestrate Zillow’s In-Market Presence

• Partner with B2B Marketing, Brand, and Events to design a unified, professional, and high-impact field presence across markets.

• Develop activation kits, event playbooks, and scalable templates for GA + partner engagements (trainings, roundtables, regional events, partner gatherings).

• Ensure all in-market activities reinforce the partner lifecycle goals and Preferred narrative.
   

Build a Modern Content, Tools & Communications Engine

• Oversee development of multi-format enablement content - templates, decks, workshop guides, digital modules, short-form videos, explainers, newsletters, and partner communications.

• Ensure content is unified across internal and partner audiences and is easy to understand, adopt, and apply.

• Create content libraries and repeatable systems that reduce duplication and improve consistency.
   

Partner Strategically Across Zillow

• Work closely with Zillow Home Loans to ensure GAs and partners understand how Zillow Home Loans fits into the integrated transaction 

• Partner with Learning & Development on core GA competencies, leadership development, and professional skill pathways.

• Collaborate with Product Marketing and Product to design launch-ready training, partner messaging, and adoption programs.

• Coordinate with BizOps, and RevOps to identify enablement opportunities informed by funnel data, partner performance, and lifecycle analytics.
   

Establish Metrics & Continuous Improvement

• Define KPIs for lifecycle readiness, partner engagement, funnel behaviors, and adoption across audiences.

• Build reporting loops that measure enablement impact and identify areas for ongoing refinement.

• Use insights from GAs, partners, agents, and data teams to continuously iterate and improve programs.
   

Lead and Grow a High-Performing Team

• Manage a multidisciplinary team across sales enablement, partner education, content development, and field activation.

• This role is accountable for the overall strategy and leadership of enablement programs, while execution will be supported by a multidisciplinary team and cross-functional partners.

• Build a field-first culture centered on clarity, simplicity, and usability.

• Develop internal talent through structured development programs, peer forums, and collaborative learning experiences.

 

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $175,200.00 - $279,800.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $166,400.00 - $265,800.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 10+ years of experience across sales enablement, partner enablement, go-to-market strategy, channel ecosystems, or field operations — ideally in industries with complex stakeholder networks (e.g., marketplaces, SaaS, financial services, franchising, real estate, or B2B2C models).

• Proven success enabling multiple audiences simultaneously — such as internal sales teams, partner organizations, and customer-facing practitioners — with the ability to tailor messaging and training to distinct roles and skill levels.

• Experience scaling a business or function during periods of growth, including building new systems, standing up repeatable processes, maturing programs from 0→, and navigating organizational complexity while maintaining clarity and focus.

• Expert at turning complexity into clarity, with a track record of building playbooks, frameworks, and training systems that are simple, repeatable, and easy for the field - and partners - to adopt.

• Exceptional communicator and storyteller who can synthesize technical product details, operational workflows, and partner needs into a single, compelling field narrative.

• Experienced operator who has partnered deeply with Marketing, Brand, Events, Product, and Learning & Development organizations to build unified customer-facing experiences and coordinated GTM activation.

• Strong people leader with experience hiring, developing, and scaling multidisciplinary teams (e.g., instructional designers, content creators, field activation managers, trainers) and known for driving high standards of quality, clarity, and execution.

• Deeply empathetic to field dynamics and partner realities, with practical understanding of relationship-driven businesses (e.g., real estate, lending, professional services) and how behavior changes at the point of execution.

• Analytical and outcomes-oriented, with experience defining KPIs, measuring enablement impact, and using data to prioritize and refine programs.

• Comfortable with ambiguity and change, energized by the challenge of building new systems and shepherding teams through rapid evolution.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.