If your algorithm regularly serves you travel hacks, viral vacation rental tours, or memes about finding the perfect home-away-from-home, chances are you already know Vrbo doesn't just help people book vacation rentals—we help them find the right place to belong. From partnering with creators who turn destination guides into aspirational content to showing up in culture through bold, thumb-stopping campaigns, Vrbo is redefining what travel and togetherness look like online.

This role is for the strategic, culturally-fluent social media leader who understands that today's travelers aren't just looking for square footage. They're looking for connection, community, and content that makes them dream. If you've ever looked at a TikTok about "the coziest Airbnbs in Big Sur" and thought, I know how to position Vrbo better in this conversation, we want you on our team.

As part of the marketing org, you'll lead platform-first campaigns that bring the Vrbo voice to life across TikTok, Instagram, Pinterest, and emerging channels. You'll be the connective tissue between our social strategy, creative vision, and content ecosystem—helping travelers discover their next whole-home stay while building emotional equity and cultural relevance along the way.

What You'll Do

You'll lead the development and execution of sophisticated, insight-driven social strategy that resonates with modern travelers—from multigenerational family reunions to remote-working couples seeking a change of scenery. Working closely with creatives, brand strategists, and agency partners, you'll elevate how Vrbo shows up online by tapping into culture, travel trends, and the evolving definition of "home."

Your main responsibilities will include:

• Leading organic social strategy across TikTok, Instagram, Facebook, X, Threads, and Pinterest, owning the content calendar, editorial direction, and platform-specific tactics that build engagement, brand love, and cultural relevance

• Driving social-first global brand campaigns from brief to post-mortem in close collaboration with brand, creative, influencer, and PR teams—translating business objectives into culturally resonant creative that performs and connects across channels

• Managing agency partners and creative collaborators, providing sharp feedback rooted in brand tone, platform best practices, and content performance

• Identifying and activating cultural moments, monitoring online conversations, and leading proactive social listening to keep Vrbo plugged into culture and emerging consumer behavior

• Analyzing performance and delivering strategic insights, building reporting frameworks that go beyond vanity metrics to uncover what's working, why, and what we should do next

• Managing influencer and creator partnerships end-to-end, developing briefs, negotiating deliverables, and co-creating authentic, share-worthy content

Who You Are

• A creative and strategic leader with 4–6 years of experience managing social media for a brand, agency, or consumer-facing platform (travel, hospitality, or lifestyle experience strongly preferred)

• Platform-fluent across Instagram, TikTok, Facebook, X, Pinterest, and Threads, with a nuanced understanding of how audiences behave, what content performs, and why

• A compelling storyteller and writer who can shape and protect brand voice across channels—bonus if you've developed or evolved a brand's social tone of voice

• Experienced with social management platforms like Sprinklr, Dash Hudson, or similar tools to manage publishing, listening, analytics, and workflows

• Collaborative and strategic, able to lead cross-functional projects, manage agency relationships, and influence stakeholders while keeping multiple initiatives moving forward

• Deeply curious about travel culture, the creator economy, and how the internet shapes where we go, how we stay, and who we travel with

• Comfortable rolling up your sleeves to concept, shoot, and edit social content—scrappy, resourceful, and excited to bring ideas to life with whatever tools are available
  

Bonus Points If You Have:

• Proven experience managing creator or influencer programs, including contract negotiation, content rights, and relationship management

• Multimedia content creation skills—video editing (Premiere, CapCut), graphic design (Canva, Figma), or even basic motion graphics

• Paid social or earned media campaign experience, with an understanding of how organic and paid work together

• A vacation rental recommendation we've never heard of—and a great story about why it mattered