Location:
New York, NYWe are seeking an experienced and highly motivated analytic professional to join our Marketing Science and Advanced Analytics team in New York. This individual will support enterprise initiatives on data-driven performance marketing, segmentation, personalization, and campaign forecasting/optimization through the in-depth & quantitative analyses of consumer data.
Primary Responsibilities
Work closely with clients & partners to inform strategy and drive execution, relative to goals and KPIs for client programs.
Develop detailed analytics plans to measure against client objectives and benchmarks, and move learning agendas forward.
Monitor campaign performance on a real-time basis. Track performance against client or industry objectives and KPIs.
Develop and implement action plans to demonstrate continued performance gains.
Partner with internal teams in data strategy, data science, activation, business intelligence, account management, and ad/revenue operations to optimize campaign delivery.
Deliver valuable, relevant, compelling and visually intuitive insights to internal and external partners, at multiple levels.
Leverage, integrate, and refine data from multiple sources including BI platforms, query tools, raw logs, third party sources, etc, to deliver actionable insights to internal and external partners.
Develop expertise wrangling internal and external data sources, including:
Web behavioral: Google Analytics, proprietary tracking tools
Ad Server: DFP
DMP: Adobe Audience Manager
Customer: Acxiom, CDS
External: MRI, Nielsen, comScore, IQVIA, Polk, Clickagy, etc.
Ad Effectiveness: Millward Brown, Nielsen, Samba
Content: Formation, NLP
Social: Facebook, YouTube, Twitter, CitizenNet
Act as a spokesperson for Condé Nast with external clients & partners, and showcase our capabilities.
Act as a spokesperson for Marketing Science with internal clients & partners, and showcase our capabilities.
Develop expertise in a specific applied practice area: sales industries (such as Beauty/Fashion, or Media/Entertainment), or internal corporate organizations.
Maintain relationships with internal partners in engineering, data science, BI, and Sales support teams to exploit and improve internal capabilities.
Requirements
One to three years of quantitative/analytic experience, within an agency or media organization.
Excellent communication and presentation skills, with the ability to illustrate complex relationships or outcomes in a visually intuitive and compelling manner, for audiences of all levels.
Knowledge of the ad and media technical landscape.
Familiarity with media/ad effectiveness measurement, techniques, tools and vendors.
Experience with media mix modeling.
Expertise with Python and SQL.
Experience with predictive and prescriptive analytics.
Bachelor's or Master’s degree (Master’s degree preferred) in marketing, statistics, mathematics, economics, or other quantitative fields.
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.