How to Get Your Business Idea Off the Ground: Start Small

It’s easy to be hit with decision paralysis when starting to work on your business idea; there’s so many details to think about, it can be difficult to know where to start taking action. In this talk with the CEO of WOKEN, Rachel Serwetz, she’ll share her own experience as a business owner and her advice for getting started. Find out how you can start small and build a solid foundation, rather than making big moves before your business is well established.

Rachel Serwetz

Bridget Finkeldey

Rachel Serwetz' early professional experience was at Goldman Sachs in Operations and at Bridgewater Associates in HR. From there, she was trained as a coach at NYU and became a certified coach through the International Coach Federation. After this, she worked in HR Research at Aon Hewitt and attained her Technology MBA at NYU Stern. Throughout her career, she has helped hundreds of professionals with career exploration and for the past 4+ years she has been building her company, WOKEN, which is an online career exploration platform to coach professionals through the process of clarifying their ideal job and career path. She is also an Adjunct Professor of Entrepreneurship at Binghamton University and has served as a Career Coach through the Flatiron School, WeWork, and Project Activate.

Meg Alexander

Bridget Finkeldey

Meg Alexander joined the PowerToFly community as a job-seeker in 2014, eventually landing her first remote role working for PowerToFly's Delivery Team. Her professional experience includes roles as a Talent Advocate, Head of Purchasing for a window factory, audiobook publishing, & more than 5 years as a paralegal. She has a bachelor's degree in Art History from Indiana University (mint condition, never been used!), where she also earned a varsity letter for Women's Rowing. She loves DIY projects and will never say no to french fries. She lives in Toledo, OH with her husband Aaron, an engineering technician, and their dogs, Radar & Cake.