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Product Marketing Manager, Employer Branding

Stack Overflow US - Remote
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Product Marketing Manager, Employer Branding

Stack Overflow’s public platform is used by nearly everyone who codes to learn, share their knowledge, collaborate, and build their careers. Stack Overflow’s Employer Branding solutions act as a bridge between employers and the people they want to hire, connecting leading companies with Stack Overflow’s global audience of engaged, self-motivated, and eager-to-learn users. We’re looking for a Product Marketing Manager to continue to drive the adoption and growth of our employer branding products.   

Who we’re looking for

You have product marketing experience with employer branding, AdTech, or digital media products. You’ve marketed advertising or employer branding products and solutions to technology companies.

What you’ll be doing

  • Become an expert in our employer branding products and how they meet the needs of recruiting and employer branding teams. Understand how developers and technologists engage with employer branding solutions and educate our prospects and customers. 
  • Create clear, differentiated messaging and positioning for our employer branding products. 
  • Manage go-to-market strategy and product launches. You’ll work cross-functionally with Product Management, Marketing, Customer Success, Sales and Community teams. 
  • Research and understand the competitive landscape.
  • Define the pricing strategy for our employer branding products. 
  • Own the development of marketing and sales collateral. Manage internal and external resources to produce these assets. 
  • Partner with Sales, Sales Enablement and Product to deliver sales training and programs. 
  • Package available audience data and insights for pitch decks, RFPs/RFIs and marketing collateral.
  • Partner with Demand Generation to develop programs and campaigns that generate awareness and drive demand for our employer branding products.

Skills & experience you bring

  • 3-5 years of product marketing experience with an AdTech/employer branding/digital media product. 
  • Experience managing product launches, product messaging and positioning, competitive analysis, marketing and sales collateral development, and sales training. 
  • Experience partnering with Product, Sales/Sales Enablement, Customer Success, Demand Gen and Design teams.
  • Excellent writing and communication skills. You’re comfortable presenting to sales teams and customers. 
  • Experience analyzing and using data to tell a story. 
  • Technologies you have used or feel confident you can learn: Google Sheets and Slides, Google Analytics, Salesforce, Looker, Google Ad Manager

Also note:

  • While we’re very open to hiring remote (globally), we need your working hours to overlap with at least the hours of 10AM - 1PM US Eastern time.
  • If this job interests you but you aren’t certain if you meet all of the requirements, apply anyway - we value different perspectives and experience.
  • We’ll only consider applications with a cover letter - please make sure to include yours and tell us what you’ll bring to the team.

What you’ll get in return:

  • Competitive Base Salary between $112K and $168K USD
  • 20 days paid vacation
  • Generous parental leave (16 weeks at 100% pay), family care leave, and paid sick days
  • Stock options
  • Completely free health insurance (no copay, no premiums)
  • 401K match
  • Gym membership reimbursement
  • Employees will never be poked with a sharp stick

If your role is not located in one of our offices…. We’ll reimburse you up to $2,000 to set up a great home office.

If you want to work in our office… You’ll be in our headquarters in New York City, and enjoy additional benefits like free lunches, transportation reimbursement, and all the espresso you can drink.

Work Environment:

We’re a remote-friendly team. Whether you work remotely or work out of our offices  you’ll be part of a remote work culture that emphasizes online communication (Slack, GitHub, Hangouts, Zoom, Stack Overflow for Teams).

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider employment for qualified applicants with arrest and conviction records

Diverse teams build better products.

Legally, we need you to know this:

Stack Exchange, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.

But we want to add this:

We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.

 
#LI-Remote  #LI-KS1
Learn more about Stack Overflow

How To Find Flexible Remote Jobs That Allow You To Work From Home or Anywhere

Trying to find a flexible remote job? You should search for different terms depending on exactly the type of job you’re looking for. Some of the most common search terms include:

  • Remote Jobs
  • Work From Home Jobs
  • Online Jobs
  • Flexible Jobs
  • Telecommuting Jobs
  • Freelance Jobs

Times have changed, and so has the workforce. Gone are the days of geographical limitations on who companies can hire. Digital nomads are on the rise, but they’re not the only ones looking for flexible jobs. Stay-at-home moms, people with physical mobility issues, and myriad more can benefit from the option to work from home.

You can find all of the types of jobs listed above on our site, and while many of those terms can be used synonymously, it’s good to be able to define them and know what you’re looking for so that you can find a job that’s the best fit for you.

Remote Jobs

A truly remote job allows you to work from anywhere, with no restrictions on timezone, state, or country. So if you’re hoping to be a proper digital nomad, make sure you’re looking for remote jobs. It’s also worth noting that most “remote jobs” are considered full-time roles.

You can learn more about the definition of remote jobs here. Note, Many companies will mention that a job gives you the option to work remotely - it’s good to clarify whether they mean the position can be done remotely full time, or if what they’re really offering are home office days. Phrasing like “option to work remotely once a week” should make it clear that you’re expected to be physically present the rest of the time.

Work From Home Jobs

“Work from home jobs” is one of the most common search terms for folks looking to break away from the restrictions of a traditional office. In fact, it returns 10 times as many results as “remote jobs.” So if you want to cast your net wide, then this may be the way to go… But “work from home jobs” can function as a bit of a catch-all - unlike a search for remote jobs, which will tend to return a number of legitimate full-time opportunities like the ones on our site, work from home jobs can mean a lot of different things. Everything from teaching English online to selling your crafts on Etsy would be considered work from home jobs.

Unlike remote jobs, work from home jobs don’t necessarily mean you’ll have the support of an employer… it’s literally any job that you can do from home. So if you want to see the full breadth of non-office jobs/work that’s available, search for “work from home jobs”... but if you want a full-time role with a 401k that lets you work from anywhere, consider a more tailored search for “remote jobs.”

Online Jobs

“Online jobs” returns even more searches than work from home jobs. Online jobs are any jobs that you can do just by being connected to the internet. Lots of these jobs are part-time, pay by the hour type roles. Think English teacher, online tutor, part-time blogger, resume writer… they tend to be very gig focused, and companies offering these roles will almost always pay you by the hour. Great if you want flexibility, not necessarily if you want stability.

Flexible Jobs

Flexible jobs can mean a lot of different things. You can have an in-office job that’s flexible because you’re allowed to set your own hours. Or because you’re allowed to work from home a certain number of days each month. It might also mean working part-time (or having the option to).

Flexible jobs can also be remote or work from home jobs in which you’re allowed to set your own schedule (though you should note, not all remote/virtual/online jobs are actually flexible - many of them assign strict hours). In conclusion, flexible jobs mean a lot of different things to different people, but if the ability to set your own schedule is important to you, you should definitely be looking for flexible jobs - regardless of whether they’re remote or in-office.

Telecommuting Jobs

A lot of jobs listed as remote jobs are actually telecommuting jobs. Telecommuting jobs are full-time roles with companies who can offer you the flexibility to work from home 99% of the time, but might need you to reside in a certain physical location or time zone due to practical constraints. (You can learn more about the tax reasons for this here.) You might be expected to occasionally go to the office for trainings, or you might need to meet in person with clients in a certain area. These jobs are great if you want both a high degree of flexibility and stability, while remaining in your current area. They’re not ideal for would-be digital nomads.

Freelance Jobs

Freelance jobs are booming in today’s gig economy. They afford you a lot of flexibility because you set your own schedule, and oftentimes your prices. But as noted with online jobs, a lot of times, you’re “freelancing” for a company even though you’re really working for them almost full time.. But instead of paying you as a full-time employee, they’re paying you by the hour or by the product. This is often less preferable to a full-time remote job that offers more stability and better pay. That said, searching for freelance jobs online can be a helpful way to launch your own freelance career. Maybe you start doing freelance work on gig sites like Fiverr, but are ultimately able to go out on your own once you’ve built up a portfolio and client list. It’s at this point that freelance work can become truly lucrative. It’s worth noting that not all freelance work can be done remotely - depending on your skill-sets, you may need to be able to meet in person with your clients.

You can find freelance opportunities with legit companies here on PowerToFly.