B2b marketing Jobs

Location: Hybrid

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.

About our Company:

Medidata: Powering Smarter Treatments and Healthier People

Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its groundbreaking technological innovations, Medidata has supported more than 33,000 clinical trials and 10 million study participants. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us on LinkedIn, Instagram, and X.

About the Team:

As the North America Field Marketing Director, you will report to the Senior Director, North America Field Marketing in support of the Medidata brand and Life Science Engagement (LSE) portfolio of brands. In this role, you will be responsible for demand generation and ABM strategies, orchestrating the execution of digital, account-based, field marketing programs, to drive leads and opportunities and achieve pipeline goals. The successful candidate will be an exceptionally strong and creative field marketing professional who can demonstrate past success generating demand, and creating field marketing programs for B2B technology solutions.

Responsibilities:

• Develop field marketing strategy and plans to generate an increasing flow of qualified leads to fuel both short-term and long-term growth, leveraging a variety of demand generation approaches including account-based marketing, email, paid media, events, webinars, etc.
• Foster relationships with sales leadership, business development representatives and client executives to map and deliver programs across customer journeys.
• Interlock with a North America segment team (Midmarket, Med Tech, Enterprise or Partner) to ensure alignment on priorities and planning, adjusting as required by channel, changing market conditions, and emerging opportunities.
• Align with brand, campaign, and product marketing teams to ensure consistent branding and differentiated messaging based on buyer personas and target segment.
• Up to 20% travel, mostly U.S.-based; work onsite for a minimum of 3 days in the Medidata New York office.

Qualifications:

• Bachelor's degree required, preferably in Marketing, Communications, Business, or related field
• 10 years of proven work experience in demand/field marketing, campaign management, or related function
• Strong B2B marketing experience, preferably B2B SaaS marketing Life sciences industry and/or clinical development area strongly preferred
• Experience working with and/or leading a matrixed team
• Well-rounded marketer with proven ability to build and deploy robust multi-channel go-to-market plans with demonstrated growth and success
• Ability to think strategically and see the bigger picture, weaving demand plans into the North America marketing plans
• Excellent communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
• Strong analytical skills partnered with a creative mind
• Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
• Proven demonstration of pipeline growth and lead generation

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on many factors including function, level, candidate experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $135,000 - $180,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Equal Employment Opportunity:

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Applications will be accepted on an ongoing basis until the position is filled.

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