*This is a hybrid position at our Portage, MI office with the expectation to be on-site 4x/week

The Portfolio Manager will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. They will be discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and other cross-functional team members to define and deliver new products.

What you will do:

• Research features and benefits, and how they translate to value for a specific product
• Utilize processes and resources to gather competitive/market intelligence
• Understand the needs of customers and patients and create a compelling value proposition
• Understand customer needs and builds value proposition
• Effectively use and interpret qualitative and quantitative research
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to participate in the new product development (NPDP) process
• Understand the new product development process and its effect on the business
• Build a financial business case model to support new product development funding and product return on investment
• Collaborate with Product Marketing to build a new product launch plan from the Project Business Case Model
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
• Understand the costs of acquiring new customers vs. retaining current customers.
• Understand potential sources of new volume within the current customer segment or outside of the current segment, and the financial tradeoffs for pursuing each
• Assist in the development of sales tools and channel communication
• Research key factors, measurements, and variables used in forecasting
• Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
• Create and communicate a value proposition
• Develop pricing consistent with the Marketing Strategy and brand positioning
• Assist in the development of new marketing channels and tools
• Document performance criteria used for evaluating business trends and activities

What you need (Required):

• Bachelor’s degree required
• 4+ years of work experience required

Preferred Qualifications (Strongly desired):

• 2+ years of medical device or marketing experience preferred
• Demonstrate proficiency in Microsoft Office (Excel, Word & PowerPoint)