Skills and Competencies

•  Significant experience leading demand generation and field marketing strategy and execution across multiregional environments within the Insurance industry, including complex, enterprise sales cycles
•  Strong competencies in translating a program or campaign strategy into account based, demand generating programs, aligned to priority accounts, buying groups, and pipeline growth
•  Proven ability to plan strategically to optimize marketing investments between physical events and digital channels across multiple lines of business and regions through the full buying journey
•  Strong competencies in designing and executing ABM‑led engagement strategies, including account prioritisation, orchestration across channels, and alignment to sales coverage models
   Experience shaping regional insurance‑focused event strategies, acting as the central coordination point for stakeholder alignment, SME input, and collaboration with central events teams
•  Proven leadership experience managing high‑performing teams while driving end‑to‑end marketing operational excellence, ensuring clear prioritisation, accountability, and consistent delivery
•  Advanced executive stakeholder communications and cross‑functional collaboration skills, with the ability to partner closely with Insurance Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing teams
•  Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance account targeting, improve campaign performance, and introduce responsible AI powered solutions that address business challenges
•  Strong analytical capability, with experience using data to assess account‑level and regional effectiveness, optimise lead and opportunity processes, and continuously improve campaign, ABM, and event outcomes
•  Use of Demand Generation and ABM specific KPIs (e.g., account engagement, pipeline influence, opportunity velocity) to drive optimisation and efficiency of customer engagement and business contribution
•  Experience working with intent‑driven, account‑based engagement, including hands‑on experience with the latest tools and technologies for account intelligence and intent signals
•  Strong grasp of artificial intelligence concepts, with the ability to guide teams in applying AI tools to streamline workflows, uncover insights, and boost marketing efficiency
•  Curious and forward‑thinking mindset with a passion for exploring AI systems and a commitment to learning responsible AI practices—including risk management, ethical use, and transparency

Education

•  Bachelor’s degree in Marketing, Communications, Business, or a related field required; MBA preferred

Responsibilities

This leader will guide a high‑performing team in shaping and executing global demand generation, ABM, and field marketing strategies that strengthen Moody’s competitive position in the global insurance market.

• Lead the Insurance demand generation and field marketing strategy, aligning with segment priorities to drive growth, deepen customer engagement, and support pipeline creation
•  Partner with Content Development and Campaign Management teams to translate segment strategy and messaging into actionable demand generation and field marketing execution plans
•  Lead development and ongoing refinement of Insurance ICPs, buyer personas, and buying group frameworks, ensuring clear segmentation for all DG, ABM, and field marketing efforts
•  Develop an Insurance ABM‑led strategy to achieve MQL, pipeline, and new business goals through integrated campaigns, events, and partner marketing
   Partner closely with senior Insurance sales leaders to ensure DG and field marketing activities align with account plans, new customer acquisition, and customer expansion
•  Lead and develop regional team members responsible for field marketing and account‑based plans across the Americas, Europe, and Africa
   Consult with Asia Pacific field marketing teams on Insurance segment demand generation priorities
•  Lead and develop DG and ABM team members responsible for strategy, campaign setup, and optimisation within platforms such as Marketo, partnering closely with Paid Media and Marketing Operations
•  Shape the regional Insurance event strategy, ensuring alignment with regional stakeholders, SME involvement, and capacity planning with the central events team
•  Maintain a continuous feedback loop with SDR and Sales teams regarding lead quality, conversion rates, opportunity progression, and deal size trends
•  Continuously monitor campaign, ABM, and event performance at the account and segment level, adjusting strategies proactively to meet goals
•  Oversee implementation and optimisation of intent monitoring and account intelligence technologies to improve ABM execution
•  Drive leadership in the use of AI to accelerate speed‑to‑market, optimize ABM programs, and enhance team effectiveness

About the Team

The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.