We're looking for a strategic, creative-minded marketer with a passion for sports to help support the strategic approach of our current and future sponsorship portfolio. Deloitte US national sponsorships deliver memorable activities and impactful brand messaging, showcase Deloitte capabilities, create opportunities for exceptional practitioner experiences, and help deepen client relationships.

Work You'll Do

This role will support key areas of the Deloitte US Sponsorships team, serving as a subject matter expert on developing & assessing plans to help drive objectives through sponsorships:

• Sponsorship Activation Strategy & Planning
  • Work together with Sponsorship Activation & Portfolio Strategy and sponsorship-specific team members to develop initial overarching Brand, Marketing & Communications activation strategy and plan for the year or season across all current and future areas of the sponsorship portfolio including soccer, tennis, golf, Olympics & Paralympics, motorsports, and culinary, as well as concepts that flow across multiple areas of the sponsorship portfolio.
    • Lead brief development
    • Coordinate broader ideation across internal and external teams across all areas of activation (PR, internal comms, media, etc.)
    • Help quarterback development of initial overall integrated activation plans
  • Proactively identify areas of opportunity across the portfolio and assess viability with team members
  • Maintain ongoing calendar of full sponsorship activation, while keeping a pulse on areas of saturation and opportunity
  • Lead activation production and oversight on key cross-sponsorship initiatives
  • Where opportunities arise, step in to lead initiatives specific to individual sponsorships

• Portfolio Strategy
  • Support ongoing assessment of Deloitte's current and future sponsorship investments, including:
    • Development of evaluation and valuations of new opportunities
    • White space analysis
    • Maintaining database of inquiries
  • Support areas of negotiation process of new opportunities and renewals, including asset identification

• Sponsorship Insights, Measurement & Reporting
  • Drive ongoing optimization of sponsorships insights stack to help inform sponsorship activation strategy, portfolio strategy, and real-time assessment. Areas include:
    • Syndicated research on target audiences related to sponsorships
    • Ongoing competitive research and insights
    • Assessment and implementation of vendors to support measurement
  • Work closely with Senior Manager, property leads and other stakeholders on overall sponsorship measurement and ongoing reporting

• Ad Hoc
  • Be key liaison with external agencies and internal stakeholders across areas of the organization
  • For net new sponsorships, support overall onboarding and initial activation planning & production
  • Lead additional projects and initiatives
  • Support ongoing leadership asks

Qualifications Required

• Minimum 8 years of experience in sports or sponsorships
• Proven experience in strategic marketing, project management, and integrated marketing
• Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail

• Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills

• Passion for sports and understanding of sports marketing

• High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment

This role within Deloitte Services LP is in connection with an anticipated business need related to the Sports SGM investment. At this time the Sports SGM investment and the related business need is expected to run multiple years, although this may change at any time.
For individuals assigned and/or hired to work in California, Deloitte is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to California and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $120,300-$200,600.

This role within Deloitte Services LP is in connection with an anticipated business need related to the Sports SGM investment. At this time the Sports SGM investment and the related business need is expected to run multiple years, although this may change at any time.

Information for applicants with a need for accommodation:

https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

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