Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Principal Mixed Methods Researcher

We’re seeking a strategic, hands-on researcher to uncover deep insights about travelers and shape brand experiences across our global portfolio. In this role, you’ll lead programmatic research that informs brand positioning, messaging, and experience design for key user segments. You’ll partner with designers, analysts, product managers, and marketers to connect attitudes, behaviors, and motivations into actionable strategies that inspire innovation.

In this role you will:

Strategic Leadership

• Define and drive the research strategy for brand insights, influencing decisions across multiple brands and platforms.

• Advocate for research-driven decision-making with senior stakeholders and cross-functional teams.

• Represent the Research organization internally and externally, contributing thought leadership to the industry.

Execution & Innovation

• Design and lead mixed-methods research programs that integrate qualitative and quantitative approaches.

• Connect attitudinal and behavioral data to uncover deep customer needs and inform brand positioning.

• Incorporate insights from internal and industry research to support product development and brand strategy.

Mentorship & Evangelism

• Mentor researchers on advanced methodologies and best practices.

• Develop and promote frameworks that help teams understand user segments, behaviors, and pain points.

• Use storytelling and persuasion to translate insights into compelling narratives that drive action.

Minimum Qualifications:

• Master’s or PhD in Human-Computer Interaction (HCI), Human Factors, Psychology, or equivalent professional experience.

• Skilled in a range of research methodologies including survey design, user interviews, persona development, ethnography, hypothesis testing, and key driver analysis.

• Strong foundation in statistics and comfort using tools like R, Python, or SQL for data analysis.

• Demonstrated ability to synthesize insights across multiple methodologies and communicate complex findings to senior stakeholders.

Preferred Qualifications:

• Familiarity with brand tracking methodologies.

• Experience with market segmentation and modeling.

• Experience coordinating international vendor relationships.

• Ability to influence strategy by synthesizing insights from various disciplines.

• Exceptional skill in communicating complex findings in simple, compelling ways to drive decisions.

The total cash range for this position in Austin is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.