Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Marketing Automation & Marketo Specialist

We’re looking for a hands-on Marketo specialist to help us deliver and improve B2B marketing campaigns to our 38,000+ demand partners. If you enjoy executing campaigns in Marketo, solving problems, and making processes smoother for everyone around you, this role is for you.

You’ll sit in the B2B Partner Marketing team at Expedia Group, working closely with marketers and stakeholders across regions to build, launch, and optimise best-in-class campaigns.

What you’ll do

Marketo campaign execution (core of the role)

• Own day-to-day Marketo execution for B2B campaigns: build emails, smart lists, programs, journeys, and QA end-to-end.

• Work tickets from Jira: pick up requests, clarify requirements, scope the work, and deliver accurate Marketo solutions on time.

• Support campaign set up across channels (primarily email, plus landing pages and forms), ensuring everything is built, tested, and launched correctly.

• Troubleshoot and fix issues (e.g. smart list logic, Marketo–Salesforce sync, broken assets or tokens, tracking) and clearly communicate what you’ve done.

• Document what you build so that campaign owners and other stakeholders can easily understand and reuse your solutions.

Campaign & process optimisation

• Use data and reporting to identify what’s working, what’s not, and where we can improve performance.

• Plan and run tests (layout, frequency, audience, subject lines, content, etc.) to drive continuous improvement of email and landing page performance.

• Collaborate with workstream leads to improve workflows and processes (briefs, templates, QA steps, ticket routing) so we can scale efficiently.

• Help maintain and improve our Marketo structure and governance (naming conventions, templates, documentation). · Support with content editing/creating e.g. emails, landing pages and videos

Collaboration & stakeholder management

• Partner closely with marketers, sales, and operations to understand campaign goals and translate them into robust Marketo builds.

• Communicate clearly on requirements, timelines, risks, and results so stakeholders feel supported and informed.

• Bring a people-first mindset – you’re happy to jump in, share knowledge, and help others get the best from Marketo.

Who you are

These are essential for the role:

• 2+ years of hands-on Marketo experience, directly executing B2B marketing campaigns.

• Strong working knowledge of Marketo: building programs, emails, smart lists, scoring, nurturing, and QA.

• Practical experience using Salesforce alongside Marketo (e.g. understanding objects, fields, and how data flows between systems).

• Proven ability to pick up and deliver tickets from a system like Jira, managing your own queue, priorities, and timelines.

• Comfortable working with data and segmentation (filters, smart lists, audiences) to target and personalise campaigns.

• Solid communication skills – you can explain technical concepts to non-technical stakeholders and write clear documentation.

• A process-minded, proactive problem solver who enjoys spotting inefficiencies and suggesting better ways of working.

• A collaborative approach – you work well with people, build trust, and handle feedback constructively.

• Comfortable working in a highly-matrixed, fast paced environment.

Nice to have (great, but not required)

These are bonuses, not blockers. If you’re strong in Marketo execution, please apply even if you don’t tick all of these:

• Experience with content and copywriting for email, landing pages, or other partner-facing assets such as video content.

• Familiarity with design tools such as Canva/Knak for simple asset creation or adaptation.

• Exposure to data modelling, database design, and advanced segmentation.

• Familiarity with SQL.

• Marketo Certified Expert or similar certification.

• Project management experience or certification.

• An AI-native mindset – using AI tools to speed up production, testing, or analysis.

If you’re a Marketo practitioner who loves getting things done, improving how teams work, and partnering with great people to deliver impactful campaigns, we’d love to hear from you.

#LI-SV1

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.