AptDeco is seeking a Head of Marketing to help define our marketing philosophy, introduce new strategies, and scale our existing marketing foundation into a best-in-class engine. This hands-on role offers full autonomy to bring new ideas, channels, and concepts, while executing alongside a lean team. The Head of Marketing will own day-to-day marketing operations with a strong focus on content strategy, social media, influencer partnerships, and growth experimentation. You will build and execute campaigns across multiple channels, manage creators, analyze performance, and help shape our brand voice throughout the customer journey. This role is ideal for a creative storyteller and data-driven marketer who thrives in a fast-paced, agile environment.

Responsibilities will include:

• Define and evolve AptDeco’s marketing philosophy, integrating brand and growth strategies, testing new ideas, and measuring success
• Introduce new frameworks and growth loops across content, creators, partnerships, and channels
• Identify and validate new growth opportunities while scaling existing successful initiatives
• Build repeatable systems for moving ideas from concept to test to scale
• Plan and manage end-to-end marketing campaigns to drive brand awareness and conversions
• Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content
• Build project plans, timelines, and briefs in collaboration with cross-functional teams
• Own the overall content strategy, overseeing the social media calendar and collaborating with creators to produce high-impact content for platforms such as TikTok, Instagram, Facebook, YouTube Shorts, Pinterest, and Substack
• Ensure content aligns with brand voice, marketplace positioning, and business priorities
• Monitor trends and adapt content to maintain cultural relevance
• Build and manage influencer programs to support acquisition and brand awareness, including identifying, negotiating, onboarding, and coordinating with creators
• Track performance, optimize partnerships, and scale effective programs
• Test new channels (TV, UGC, podcasts, affiliates, partnerships, new social platforms) and run A/B tests to improve conversion and engagement
• Collaborate with paid media partners or internal teams to align content with performance goals
• Own weekly and monthly marketing reporting, evaluating channel performance and recommending data-backed improvements

You’re a great fit if you:

• Are a proactive problem-solver who owns projects end-to-end
• Are a creative marketer who understands social-first storytelling
• Are analytical and comfortable interpreting data to drive decisions
• Are highly organized with strong project management skills
• Are excited about marketplaces, commerce, sustainability, logistics, and/or interior design
• Thrive in a fast-paced, scrappy, startup environment
• Know when to innovate, iterate, and double down on successful strategies

Qualifications:

• 7+ years of experience in digital marketing, content marketing, growth marketing, or integrated marketing
• Proven track record of achieving significant impact
• Experience managing social channels and/or working with influencers
• Strong understanding of short-form video and creator ecosystems
• Ability to analyze and report on marketing performance metrics
• Excellent written and verbal communication skills
• Experience with tools such as Meta/TikTok platforms, CRM/email tools, and project management systems
• Strong creative instincts with a focus on measuring results and understanding customer resonance
• Marketplace or e-commerce experience is a plus
• Startup experience is a huge plus

Why Join AptDeco:

• Play a pivotal role in shaping a brand that is redefining furniture resale and sustainable living
• Opportunity to create work that drives cultural relevance and tangible business impact
• Join a passionate, mission-driven team dedicated to making furniture buying and selling easier, safer, and greener