What AbbVie Has to Offer: Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.
Job Details
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
PURPOSE STATEMENT
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
MAJOR RESPONSIBILITIES:
- Deliver sales performance and relevant Brand Key Performance Indicators (KPIs) in order to meet or exceed district sales plan within expense budgets.
- Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to develop a robust and localized brand plan. Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Ensure district priorities, activities and engagement plans are aligned with brand strategy and national strategic priorities to optimize strategic momentum and drive brand success. Guide the design and implementation of all marketing activities. Monitor and consolidate the outcomes of regional engagement and account plans to feed the brand planning process and to anticipate market needs and/or changes.
- Professionally manage cross functional cooperation, lead, manage and coordinate effective multidisciplinary In Field Teams (including Key Account Management) and ensure strategic and tactical alignment between In Field and Brand Team activities including timely and qualitative market intelligence information flow between In Field, Brand Teams and Sales Function in order to optimize brand strategy and its execution.
- Proactively and continuously aspire to serve key stakeholder needs, expectations and challenges, building trusted key stakeholder relationships.
- Optimize resource utilization by leading, developing and coaching Sales Team performance including setting sales targets and incentive schemes, managing Sales Force Management Systems and KPIs in order to continuously improve district sales performance. Ensure regular updates on Sales Team skills in terms of medical, technical and special in-field knowledge areas.
EXPERIENCE
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
Preferred:
- Marketing track record of success within FMCG, Media and/or Digital/IT industry
- Sales track record of success within biotech/pharmaceutical or any other industry
SKILLS
- Ability to translate strategies into actionable and realistic marketing actions
- English language proficiency verbally and in writing
- Proven track record of successful leadership, management and coaching cross functionally or functional individuals and teams.
- Knowledge of territory and relationships with key stakeholders already established
- Ability to build strong relationships with Key Opinion Leaders and other relevant stakeholders
- Ability to think and plan strategically (work plans, activities, time tables, targeting) and operating with execution excellence
EDUCATION
- Bachelor’s degree or equivalent.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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