The Senior Director, Marketing Strategy is a critical leader in the North America Marketing organization, responsible for crafting the regional marketing strategy end-to-end—from business insight, problem definition, and job to be done, through audience definition and segmentation, strategic positioning, and cross-functional strategy development with NAM teams. The role reports to the VP, Marketing Strategy, Insights & Analytics and partners closely across US Consumer, Canada, Media, Marketing Services, and B2B to ensure strategy coherence and execution against Visa’s growth goals.

Essential Functions

• Strategy Development & Orchestration: Lead structured strategy process, synthesize insights, define problems, audience segmentation, positioning, and translate into strategic choices and roadmaps.
• Insights, Segmentation & Positioning: Partner with Insights & Analytics to define learning agenda, triangulate insights, and form actionable segmentation and positioning.
• Industry & Competitive Intelligence: Maintain industry scan of trends and competitor strategies, translate signals into implications for Visa’s marketing strategy.
• Cross-Functional Partnership: Collaborate with NAM VPs and integrate work with Product, Sales, and Global Marketing counterparts.
• Outcomes, Finance & Performance Management: Map strategy to business outcomes, connect to OKRs/KPIs, and create executive-ready updates.
• Ways of Working & Enablement: Codify strategy operating system and coach teams on modern practices.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications
12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD

Preferred Qualifications
15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 207,600.00 to 332,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.