Customer Centric Development

• Shapes customer value propositions relevant across multiple regions, ensuring local adaptability.
• Promotes a customer-focused corporate culture globally.
• Establishes targets for international customer portfolios.
• Cultivates new customer categories across emerging and developed markets.
• Optimizes market share by delivering superior customer value in varied healthcare systems.
• Anticipates future customer needs globally and reshapes markets accordingly.

Developing the Strategy and Marketing Plan

• Uses strategic planning to enable global organizational learning.
• Leads strategy and marketing planning to generate healthy discussion about the overall direction of the product or portfolio across all international regions.
• Coaches others on the development of a well-written global and regional marketing plan.

Budgets

• Evaluates impact of international marketing strategy on the P&L.
• Completes P&L analysis to drive global business strategy and outcomes.
• Discusses alternative budgeting strategies for multi-country business situations.
• Reviews and approves major international budget adjustments and reconciles regional variances.

Value Prop Segmentation

• Coaches teams through segmentation and customer targeting efforts across different geographies, including regional differences.
• Tests business goals by connecting them to segmentation work adjusted for local context.
• Drives disciplined collection of customer insights globally.
• Demonstrates tie-in between segmentation and the brand’s competitive position in each region.

Value Prop Targeting & Positioning

• Coaches teams to use appropriate targeting in international marketing strategy.
• Provides global resources and support for value proposition work.
• Ensures propositions are fact-based, realistic, and competitively useful across multiple regions.
• Aligns global and regional execution to reflect value proposition priorities.
• Assesses strategy effectiveness across diverse markets.

Brand Stewardship

• Drives global product/portfolio brand structure.
• Establishes long-term brand vision aligned with company strategy worldwide.
• Communicates company strategy in terms of competences and customer benefits across regions.
• Guides teams in developing competencies required to anticipate changes in global market conditions.
• Plays a key role in international BD initiatives.

Evidence Generation

• Coaches teams globally on importance of evidence generation and its linkage to the value proposition.
• Ensures evidence strategies meet regulatory and market needs across different countries.

Marketing Objective

• Leads product or portfolio strategy, linking goals to global company strategy.
• Rapidly redirects international resources based on changing market conditions.
• Links customer acquisition and retention in each region to the overall brand strategy.
• Defines customer metrics and connects them to international business outcomes.
• Directs resource allocation across markets and portfolios.

Source Volume and Strategic Objective

• Generates communication plans that articulate global strategic choices.
• Guides businesses worldwide to adopt the right market-appropriate strategy (earn-share vs. leader).
• Anticipates impact of global market and competitive factors on strategy.
• Leads expansion or narrowing of category definitions according to regional opportunities.

Sales Distribution Channel

• Advocates development of new technologies and tools for sales channels globally.
• Develops, coordinates, and manages multi-country multi-channel sales strategies.
• Establishes global best practices for channel management.
• Designs systems to improve communication between international sales, marketing, and operations.
• Predicts future trends of international sales channels.

Sales Enablement

• Consults on technical knowledge for product-specific marketing campaigns globally.
• Designs marketing/sales strategies with an emphasis on the organization’s global technical product offerings.
• Incorporates international market and industry trends into technical and price guidelines.

Sales Training

• Directs global training program development.
• Redesigns training delivery based on feedback from diverse regions.
• Develops new mechanisms for improving training quality worldwide.

Forecasting / IBP

• Consults on global forecasting methods.
• Champions adoption of new forecasting technologies suited for multi-region use.
• Develops global policies and best practices for complex forecasting.
• Predicts trends and developments in forecasting across global markets.

Supply Chain

• Participates in international supply chain strategy discussions to minimize disruptions.
• Champions global PLCM alignment.

Pricing

• Confirms global pricing strategy aligns with organizational goals.
• Leads complex pricing strategies with IDN/GPO organizations and multi-country payer systems.

Communication Strategy

• Articulates desired global communications outcomes to the MarComm team.
• Ensures messaging consistency while allowing regional adaptation.

Marketing Channels

• Establishes global best practices for multi-channel marketing.
• Leads marketing teams globally in applying multi-channel strategies.
• Advocates development of new technologies and techniques for global marketing channels.
• Predicts future global channel trends.

Effectiveness Measurement

• Develops global mechanisms to review metrics and assess progress.
• Creates climate of measurement discipline across countries.
• Coaches others on micro and macro metrics, including cross-regional KPIs.

Customer Satisfaction

• Incorporates learnings from new product surveillance across different markets.
• Deploys resources to measure loyalty globally.
• Continually improves value realization using integrated KPI framework across geographies.
• Champions innovation and transformation initiatives with global impact.

Business Analytics

• Consults on international business analytics and risk evaluation.
• Promotes use of predictive and advanced analytics across global teams.
• Leads discussions on global analytics technologies and methodologies.
• Mentors teams to ensure analytics outputs meet global business needs.
• Predicts industry trends relevant to global analytics.

Other Responsibilities

• Leads an international team of marketing professionals, including hiring, coaching, and performance management across multiple countries.
• Builds an environment that fosters personal and professional growth within a global context.
• Represents Marketing in enterprise and global transformation initiatives.
• Champions cross-border collaboration and culture change.
• Identifies synergies and opportunities across countries and business units.
• Inspires trust and global followership.
• Champions emerging business opportunities with international scalability.

Education

• Bachelor’s degree required
• MBA preferred

Qualifications & Experience

• 10+ years of progressive marketing experience, with a strong focus on strategy, product/portfolio management, or commercial leadership.
• 7+ years of experience in medical devices or related healthcare industries in international or multi-region roles preferred.
• 4+ years of people management experience, including leading geographically distributed or cross-cultural teams, highly preferred.
• Demonstrated success in designing and executing marketing strategies across multiple countries or regions, ideally in both established and emerging markets.
• Excellent presentation, interpersonal communication, and stakeholder influence skills, with the ability to collaborate effectively across cultures and time zones.
• Strong analytical and problem-solving skills, including experience interpreting global market data, competitive intelligence, and customer insights.
• Proven ability to manage multiple complex projects simultaneously across regions while delivering on established timelines.
• Ability to be persuasive and drive alignment without direct authority, especially within global matrix organizations.
• Demonstrated ability to work within complex interdivisional procedures, global governance structures, and multinational environments.
• High proficiency in Microsoft Office (Excel, Word, PowerPoint); familiarity with global CRM, analytics, and digital marketing platforms preferred.
• Experience working with regional regulatory, reimbursement, or healthcare system differences considered a strong asset.
• Multilingual proficiency preferred (not required), especially in languages relevant to key international markets.
• ·        Additional role-specific technical qualifications (skills, tools, digital proficiencies) may be added by the hiring manager.