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Vice President, Marketing – Asia and Emerging Markets
Are you a strategic, data-driven marketing leader who can shape regional brand reputation and accelerate revenue growth across diverse, fast-moving markets—while leading a high-performing team in a highly matrixed global organization?
As Vice President, Marketing – Asia & Emerging Markets (AEM), reporting to the Chief Marketing and Communications Officer, you will partner closely with the AEM Leadership Team to set and execute the integrated regional marketing and communications strategy across key AEM markets: Australia, Japan, the Middle East, North Africa, New Zealand, Korea, and Southeast Asia. Leading a global team of 30+, you'll bring together demand generation, product marketing, digital, brand, events, and communications to deliver measurable business outcomes—while strengthening and protecting the Thomson Reuters reputation in-region.
About the Role
In this opportunity as Vice President, Marketing – Asia & Emerging Markets, you will:
- Set AEM marketing & communications strategy: Create and execute a comprehensive integrated marketing plan aligned to the AEM segment strategy, balancing short- and long-term growth objectives.
- Drive measurable commercial outcomes: Deliver key results including marketing-attributed sales, lead and appointment generation, return on marketing investment (ROMI), and funnel velocity.
- Lead omni-channel, persona-based GTM: Activate digital-first and omni-channel campaigns with differentiated messaging, content, and storytelling aligned to customer personas and journey touchpoints.
- Orchestrate cross-functional execution: Assemble and lead cross-functional teams across Centers of Excellence (demand gen, brand, events, digital marketing, communications/PR, social media, product marketing, etc.) to launch and scale marketing programs for new and existing products.
- Elevate regional communications & reputation: Build and run an integrated AEM communications strategy (internal and external), ensuring consistent narratives across earned, owned, and shared channels—and supporting reputation management and executive communications.
- Use customer insight to improve targeting & performance: Leverage end-to-end customer insights (e.g., Customer360) and marketing/sales enablement technology to improve targeting, personalization, lead quality, and sales handoff.
- Own investment prioritization & performance governance: Partner with AEM leadership and cross-functional stakeholders to assess priorities, evaluate ROI/impact, build a balanced investment plan, and continuously monitor KPIs—adjusting plans to optimize results over time.
- Deliver thought leadership & engagement at scale: Build credibility and customer connection through events, panels, roundtables, and other engagement opportunities that support pipeline and long-term brand equity.
- Lead and develop a high-performing team: Manage and coach a significant regional marketing team across multiple geographies, driving operational excellence, collaboration, and execution discipline in a matrix environment.
About You
You're a fit for the role of Vice President, Marketing – Asia & Emerging Markets if you have the following required qualifications:
- 15+ years of senior marketing leadership experience, building and executing go-to-market strategies in a large, matrixed B2B software/technology multinational environment.
- Proven ability to translate business strategy into integrated plans that deliver revenue outcomes (pipeline, marketing-attributed sales, ROMI, funnel velocity, retention, cross-sell/up-sell, and new product growth).
- Demonstrated success leading regional communications (internal and external), including PR/earned media strategy, executive communications, and reputation management.
- Strong capability in digital and omni-channel marketing, including campaign activation across channels (e.g., web, email, advertising, in-product, etc.).
- Deep data-driven marketing experience, using insights for segmentation, targeting, personalization, performance optimization, and executive-level storytelling on marketing impact.
- Hands-on experience leveraging marketing technology stacks to operationalize campaigns and measurement.
- A track record of leading, inspiring, and scaling teams across geographies—building strong partnerships and influence across functions.
Additional preferred qualifications include:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field (required); Master's degree (MBA or Marketing) preferred.
- Professional certifications in marketing, digital marketing, and/or project management.
- Experience spanning both business and consumer marketing (preferred) within software-based organizations.
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What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
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More information about Thomson Reuters can be found on thomsonreuters.com.
Who we are Thomson Reuters informs the way forward by delivering trusted content and technology that people and organizations need to make the... Read more