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Job Details
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
The Digital Lab Banner Ad Specialist is part of the Digital Lab Banner Ad team and will be responsible for creating and routing iterative banner content for US Commercial marketing teams.
Responsibilities include:
- Create iterative banner content for A/B tests using the banner platform by leveraging existing banners, cloning the existing banners, and building test and learn content to improve our engagement rates.
- Share banner content testing ideas with Digital Lab Omnichannel Strategists and brand marketers to gain alignment before submitting for review.
- Partner with the internal agency when any graphic design files need updating.
- Route banners created through the Material Review Process to gain approval before handoff to the media deployment agency/team. This includes serving as Project originator for review process and functional testing in highly regulated environment.
- Update banner inventory for brands you’re supporting so we have an enterprise view of all the types of banners and recommend if a new enterprise banner template should be created for all brands to leverage.
- Provide enhancement ideas and any issues with the banner content creation tool to the banner product owner to inform the enhancement roadmap.
- Participate in agency feedback sessions to gain exposure to other advertising agencies using the tool
Leadership Competencies:
- Positive “all for one” approach to team deliverables and priorities.
- Builds strong relationships to enable higher performance.
- Learns, fast, grasps the “essence” and can change course quickly where indicated.
- Raises the bar and is never satisfied with the status quo.
- Creates a learning environment and open to suggestions.
- Embraces the ideas of others, nurtures innovation and manages innovation to reality.
- Bachelor’s Degree in Graphic Design, Business or Marketing or equivalent experience
- 1 year of experience of Banner Ad Marketing Experience creating, building, and executing banners
- Digital marketing or interactive agency experience is a plus
- Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals.
- Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
- Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
- Excellent written, verbal, and interpersonal communication skills
- Experience in Pharma preferred but not required.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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