This role manages Visa’s global brand measurement agenda integrating perception and behavior data, modern experimentation, and AI driven insight to drive business impact for the enterprise.  

The impact you will drive:

• With the Senior Director of Global Brand Insights, bring to fruition a global measurement vision that quantifies brand building’s financial impact.
• Continue our work to build a unified modern measurement ecosystem combining consumer, media data, and first‑party behavioral signals into one source of truth.
• Develop executive‑ready narratives and operating rhythms that translate complex signals into clear decisions for leadership.

How you’ll lead and influence:

• Serve as the day-to-day manager of our global brand tracking program bridging data science, research, marketing, finance, and product to drive aligned decisions at pace.
• Partner cross-functionally to enhance data quality and usability, contributing to the evolution and governance of the measurement ecosystem.
• With the Senior Director, codify the measurement operating model with shared templates, taxonomies, and cadences so regions can act locally within a globally coherent system. ​
• Champion a culture of experimentation, prioritizing causal evidence and continuous optimization
• Embrace the Visa Leadership principles in all activities with particular attention to stakeholder management across key functions and geographies.

Core responsibilities:

• Develop integrated brand strength insights that diagnose performance, identify drivers, and recommend actions. Translate complex analyses into compelling narratives for a range of audiences, from technical partners to executive stakeholders.
• Integrate perceptual data with behavioral and digital signals to create a holistic view of brand strength.
• With the Senior Director, define learning agendas and measurement plans tied to business objectives and strategic priorities.
• Apply a research experimentation mindset by developing, prioritizing, and testing hypotheses to accelerate learning. Support incrementality and causal learning approaches (where applicable) to strengthen confidence in what’s driving brand movement.
• Use Power BI and advanced analytics tools (R and or Python, or comparable languages) to manage, analyze, visualize structured and unstructured data, and build scalable reporting solutions and automated workflows that increase speed to insight.
• Demonstrate strong analytical judgment by choosing appropriate methods, validating findings, and communicating limitations transparently.
• Run multiple concurrent projects and analyses and prioritize work aligned to organizational strategy and leadership goals.
• Maintain operational discipline by managing supplier partners with a sense of urgency, ensuring high standards of rigor, on-time delivery, and cost-effective performance.
• With the senior director, build AI enabled insights toolkits, executive dashboards, and decision forums for KPI alignment and timely course‑corrections market by market.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Degree in Marketing, Communications, Psychology, Behavioral Science, or Anthropology
• Proven experience and comfort with analytics stacks (SQL, Python, or BI) and marketing data structures.
• Demonstrated experience with multiple methodologies including quantitative and qualitative research, brand tracking, advanced statistical analysis techniques, causal inference, and geo experiments.
• Demonstrated experience combining survey based perceptions with first party behavioral data, social listening, media exposure, and commerce signals to model brand drivers and outcomes.
• Ability to synthesize complexity and influence business partners without formal authority.
• Experience utilizing AI safely within insights workflows, including validation of GenAI outputs and clear human in the loop protocols.

Modern capabilities we value:

• Ability to influence, build coalitions, and drive decisions quickly through credibility and trust.
• Expertise in operating model design including creating cross‑functional rituals, roles, and standards that raise marketing performance and speed to decision.
• A unified measurement mindset that considers all relevant sources of insight for more powerful activation across the enterprise.
• AI‑accelerated learning via using LLMs to explore early signals and compress synthesis cycles while maintaining human oversight where nuance matters.​

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 180,600.00 to 289,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.