Job Type
Job Details
Google welcomes people with disabilities.
Minimum qualifications:- Bachelor's degree or equivalent practical experience.
- 5 years of experience in Business-to-Business (B2B) marketing.
- Ability to communicate in Japanese and English fluently to interact with the local customers as well as international stakeholders.
Preferred qualifications:
- Experience in leadership and project management, including managing external creative agencies, events vendors, and international projects.
- Experience in planning and executing ABM and ABE strategies.
- Experience with marketing automation systems (e.g., Marketo, Salesforce) and the ability to manage demand for pipeline processing and progression.
- Knowledge of technology such as Containers, Serverless, databases, data warehouses, AI, and cloud technologies.
- Ability to communicate technical subjects to technical audiences, and express complex concepts in plain language to reach broader audiences.
The Google Cloud Marketing team is responsible for increasing awareness and adoption of Google Cloud across developers, SMB/startups, and large enterprises. As an Enterprise Marketing Manager, you will play a crucial role in building broad market reach and engagement across all stages of the customer life-cycle, channels, industries, and regions. You will focus on account-based marketing (ABM) and engagement (ABE) strategies to drive aimed engagement with key accounts.
In this role, you will be responsible for developing integrated marketing campaigns that drive demand for Google Cloud. You will collaborate cross-functionally with other Google Cloud marketing teams, Field Sales, Customer Engineers, Partner Sales Managers, Developer Relations, and Public Relations to ensure seamless coordination and successful execution of these programs.
Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
- Collaborate with Brand teams, Field Sales, Customer Engineers, Partner Sales Managers, Developer Relations, Public Relations, and other stakeholders to develop, drive, and coordinate marketing strategies and programs for the Japanese market.
- Lead the planning, execution, deployment, and optimization of new customer acquisition campaigns and programs, leveraging a wide range of channels, including Google Cloud events, enterprise campaigns (with a focus on ABM strategy development and execution), trade shows, and customer success stories.
- Plan and execute campaigns to improve customer retention, drive business growth, and increase product engagement (e.g., customer conferences, seminars, workshops, engagement initiatives), and maximize their impact.
![](https://assets.powertofly.com/thumbnail/5abb73c7116b4bd5bac02be7491efa47.jpeg)
Build for everyone Since our founding in 1998, Google has grown by leaps and bounds. Starting from two computer science students in a university... Read more