Team Summary

Visa goes beyond payment processing. Our VAS team delivers data-driven insights, digital experiences, loyalty solutions, and advanced risk and fraud tools to create secure, customer-focused payment experiences.

Loyalty Solutions (part of the Issuer and Merchant Solutions Business) is at the forefront of customer engagement in Australia and New Zealand. We enable loyalty programs that attract, retain, and reward. Our solutions deliver real value for cardholders and measurable results for banks, merchants, and fintechs. Through collaboration and creativity, we help partners build digital-first programs that strengthen relationships and drive growth.

Location flexible: Sydney or Melbourne.

Role Summary

The Director, Program & Content Management (Loyalty) leads the development, delivery, and ongoing evolution of Visa’s loyalty content and program strategy across AUNZPI. The role shapes a best‑in‑class content approach that balances economics, operational feasibility, competitive advantage, creativity, and performance.

As the voice of program delivery and client experience for AUNZPI, this role ensures Visa’s loyalty content and Issuer programs deliver strong outcomes while informing the insights, frameworks, and capability enhancements that strengthen future propositions. It is a leadership role with a strong hands‑on component; setting direction while actively driving execution, optimisation, and collaboration to advance Visa’s loyalty portfolio. This role will have revenue accountability in the form of growth of existing programs, maximizing merchant content economics as well as delivering net new features/capabilities into client programs.

Key Responsibilities

1. Strategy, Leadership & Culture

• Set the content and program strategy for AUNZPI, aligned to commercial outcomes, performance, and client value.
• Lead a high‑performing team, fostering accountability, creativity, innovation, and proactive problem solving.

1. Content Leadership

• Design, deliver, and run the loyalty content strategy across all channels (direct and via partners)
• Define a best‑in‑class content approach balancing economics, feasibility, competitive differentiation, creativity, and performance.
• Own content planning, curation, production, optimisation, and performance.
• Maintain a feature and capability pipeline into Product, Tech, and Operations.
• Lead merchant & partner ecosystem relationships.

1. Program Leadership

• Design and deliver program optimisation and delivery quality across AUNZPI.
• Lead program frameworks, engagement strategies, and improvements.
• Ensure seamless cross‑functional coordination.

1. Performance & Analytics Framework

• Operate a unified performance framework (KPIs, dashboards, attribution, experimentation) which drives approach for content and program management across the function.
• Lead experimentation to guide optimisation.
• Partner with Data Science and Martech assets

1. Commercialisation & Revenue Accountability

• Lead commercialisation strategy across channels.
• Manage and optimise commission rates.
• Partner cross‑functionally on pricing and commercial optimisation.
• Develop new revenue pathways.

1. Operations & Delivery Optimisation

• Define governance and workflows between content/program teams and Operations.
• Partner with Operations on QA, localisation, and SLAs.
• Drive continuous improvement loops.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications & Experience:

10+ years across loyalty, content strategy, program optimisation, affiliate/offer ecosystems, or performance marketing

Experience in payments, fintech, retail, affiliate, marketplace, or loyalty solutions

Demonstrated success with measurable outcomes

Strong commercial acumen incl. commission‑based models

Ability to translate insights into strategy

Experience managing merchants, aggregators, or providers

 Strong stakeholder management

Leadership in fast‑paced environments

Understanding of loyalty trends and marketing tech

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.