Job Description:
We seek a highly motivated and analytical Product Growth Manager to join the Genuine team. As the Product Growth Manager, you will develop and execute growth strategies to drive user acquisition, engagement, and retention by utilizing data-driven insights and experimentation to identify growth opportunities and optimize conversions. You will be responsible for owning the growth roadmap, setting product initiatives, and collaborating closely with cross-functional teams to ensure successful execution.
The Genuine team was created recently when technology and data science caught up to the piracy problem, and we got a real look at the size of the opportunity. We began experimenting with new digital methods to identify, engage, and convert people using invalid software licenses into Autodesk subscribers. It worked. We proved we could generate revenue. Now, we’re in the process of scaling the Genuine Software business and need your help.

Key Responsibilities:
•    Your mission is to develop growth strategies for our lead funnel, driving user acquisition and retention.
•    Own the Roadmap: Take ownership of the roadmap and set product initiatives to optimize our lead funnel and drive growth.
•    Partnership with Analytics Team: Collaborate closely with the analytics team to ensure the delivery of analytical projects and leverage data insights to inform decision-making. Help define and implement new analytical products, including pre-launch analysis, launch strategy, and post-launch engagement.
•    Data-Driven Approach: Utilize analytical skills and data-driven insights to identify problems, uncover opportunities, and continuously improve our digital marketing and growth efforts.
•    Operate with a sense of urgency. In close collaboration with the user experience designer, you’ll run our testing and campaign engine by setting up and reviewing creative and technical content, confirming that campaigns are running correctly, and connecting loose threads across teams.
•    You will use analytics and competitive analysis to understand campaign performance and propose new campaign ideas.
•    Cross-Functional Collaboration: Collaborate with teams such as analytics, LC sales, customer success, and engineering to successfully manage projects from strategy to execution.

Qualifications:
•    Proven experience in product management, growth marketing, or a related field, with a focus on driving growth initiatives and optimizing lead funnels.
•    Knowledge of growth hacking techniques and strategies.
•    Familiarity with A/B testing and experimentation methodologies.
•    Strong analytical and problem-solving skills, with the ability to leverage data to drive insights and inform decision-making.
•    Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
•    Experience working in a fast-paced, dynamic environment, with the ability to adapt quickly to changing priorities and requirements.

We would love to hear from you if you are passionate about driving growth and optimizing lead funnels through data-driven strategies. Join us in shaping the future of our products and driving impactful growth initiatives.
 

About Autodesk / À propos d’Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir ? Rejoignez-nous !

Salary transparency / Transparence salariale

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Le salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada (Colombie-Britannique), nous proposons un salaire de base compris entre X et X dollars. Les offres sont basées sur l'expérience et la situation géographique du candidat et peuvent dépasser cette fourchette. En plus du salaire de base, notre programme de rémunération peut inclure des primes annuelles en espèces, des commissions pour les postes commerciaux, des attributions d'actions et un ensemble complet d'avantages sociaux.

Diversity & Belonging / Diversité et appurtenance

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Nous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici : https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Êtes-vous un sous-traitant ou un consultant existant d’Autodesk ?

Please search for open jobs and apply internally (not on this external site).

Veuillez rechercher des emplois vacants et postuler à l’interne (pas sur ce site externe).