At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Senior Coordinator, Track Content based in our Charlotte, North Carolina office.  

Summary
The Senior Coordinator, Track Content is responsible for digital and social media content creation and execution for assigned racetracks.

Duties include but are not limited to:  

• Use creativity and knowledge of best practices to create and edit social media copy and multimedia content, including some shooting and editing photos and video
• Develop and execute social media content and campaigns for assigned track social media handles including but not limited to Facebook, Instagram and Twitter
• Community management for assigned social media accounts including monitoring and engaging with fans and industry stakeholders, using independent discretion and judgment to determine appropriate responses in real time
• Monitor, protect, and promote the company’s brand voice in social media; review and monitor all platforms to ensure consistency of messaging and alignment with business goals
• Develop and publish original, creative and editorial elements for track websites
• Utilize advanced writing and editing skills for editorial web publications
• Train and educate colleagues on social media best practices
• Closely track emerging trends, tools, and platforms in the social / digital space
• Maintain working knowledge of client server, web technologies and/or systems integrations
• Provide race weekend coverage, including live race updates and attendance at some events
• Develop and manage weekly and monthly content calendars
• Communicate and collaborate with other departments and track staff (e.g. Comms, media buying)
• Work a non-traditional work week, including nights and weekends
• Travel: 30% travel required including weekends

Required skills / experience:  

• Bachelor's degree from four (4) year college or university required
• Minimum four (4) years of current digital and social media content experience; or equivalent combination of education and experience.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

Follow us on LinkedIn and X for future opportunities and company news.