Card Design & Brand Governance is part of Visa’s Asia Pacific Visa Design & Creative Studio. The team focuses on elevating and protecting the way the Visa brand is experienced in form factors and digital experiences so as to drive greater brand presence and preference, ensuring its strength and viability for the future.

What a Card Design & Brand Governance Manager does at Visa

This role will specialize in two main areas:

Brand Governance - optimize brand presence in assigned geographies:

• Provide direction, guidance and education of the brand standards governing the design of cards and other form factors, digital experiences as well as marketing outreach, and manage related governance process
• Partner with clients to use form factor innovations to advance strategic imperatives
• Responsible for brand stewardship for financial institution/ merchant co-branded card programs
• Ad-hoc projects where required

 Creative Services – champion form factor creative excellence:

• Regional expert advisor on form factor design standards, production excellence, and innovation

Responsibilities:

Brand Governance:

• Educate internal stakeholders, Visa clients and card vendors on the Visa Product Brand Standards governing the design of form factors and digital experiences
• Manage the review of and inquiries on form factor and digital experience designs within established service level agreements
• Propose thought insights in physical and digital experience design to support the business objectives of Visa clients
• Review and categorize affinity cobrand partnerships proposed by financial institutions to ensure brand and reputational fit
• Assist with ad hoc projects as needed

Creative Services:

• Build and maintain a form factor center of excellence covering country market landscape, global design trends, innovation opportunities and best practices
• Participate in form factor design projects in a specialist capability, evangelize stakeholders on the value of the form factor as a brand ambassadorial tool, design and innovation options, vendor capabilities and process requirements throughout the project lifecycle
• Drive knowledge sharing and training across functional/country teams to improve understanding of creative services capabilities to drive greater commercial engagement

Why this is important to Visa:

• We engage with Visa clients and internal stakeholders to
• Identify and activate opportunities to use form factor and digital experiences to drive brand preference and cardholder engagement
• Ensure that Visa transaction experiences deliver positive consumer and seller experiences
• We deliver value-added services that strengthen client relationships and generate revenue for the company.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

What you will need:
The ideal candidate has a solutions-oriented mindset, strong project management and communications skills, the ability to multi-task in a fast-paced environment and be adept in working within all levels of the organization and across geographies. The candidate should enjoy solving complex problems by first researching and then involving cross-functional key stakeholders to come to a resolution.

Experience:

• At least 8 years’ experience in a brand governance and operations role in a matrixed global organization

Qualifications:

• A degree in a related-discipline
• Results-oriented with strong analytical skills and demonstrated intellectual and analytical rigor
• Excellent interpersonal and relationship-building skills, with proven ability to influence and build consensus across a broad set of constituencies
• Strong organizational and presentation skills, able to prioritize and manage multiple projects at a time
• Self-starter, solutions-oriented, meticulous, systematic and independent thinker, comfortable working in a fast paced, hands-on, outcome-orientated work environment
• Proficiency in using AI tools

Values Driven:

• Focused on service excellence and opportunities to bring value to internal and external stakeholders
• Communicate effectively and frequently, listen carefully, and actively seek and value the perspectives of others
• Work openly and honestly across functions and geographies
• Take responsibility and accountability for assigned projects
• Exhibit intellectual curiosity and strive to continually learn
• Champion creativity, bold ideas and new ways of doing things
• Ask bold and stretching questions to challenge status-quo in a constructive manner

Actively engage in and promotes an environment of inclusion and diversity of thought

What will also help:

• Experience with Adobe Acrobat Creative suite is desired

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.