International Motor Sports Association (IMSA):

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge and Historic Sportscar Racing, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Mazda MX-5 Cup, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit www.IMSA.com, www.twitter.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing.

Summary

The Manager, Partnership Marketing position will be focused on the day-to-day management of assigned automotive partnerships, organizing, and creating activation strategies for partners at and away from events, managing the flow of deliverables and contractual obligations associated with partners, delivering high-quality programs with measurable business impact. Additionally, position will be expected to contribute and support other areas of department responsibilities such as partnership communications and event management.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Partnership Management

Serve as primary contact for assigned partners with responsibility for establishing and nurturing day-to-day relationships with assigned partners

Develop, fulfill and execute onboarding and renewal of partnership contracts

Manage, organize and distribute contractual assets in order to support effective at-track activation for partners including but not limited to credentials, hospitality passes, parking passes, VIP experiences and other elements.

Develop a thorough understanding of partner’s business and proactively suggest ways that IMSA can support their objectives.

Develop marketing activation programs outside the agreement, helping partner further leverage their IMSA investment and placing IMSA in front of new audiences.

Identify areas for incremental investments that align with partner’s business objectives

Prepare and present partner recap reports illustrating successful delivery and value of partnership

Partnership Communications

Supporting the development, management and execution process for creation and timely distribution of key industry insights and updates, event resource materials, marketing materials, support collateral, and other related documents for internal and external stakeholders.

Support of RSVP and guest list management for events and other means of organizing and effectively determining appropriate internal and external communication methods and timing to effectively prepare the Marketing Department and Senior Management staff for each event.

Perform quality work within deadlines.

Event Management

Support the development, management and at-track/onsite execution Partner VIP experiences and activities such as Pit Tours, Hot Lap Rides, Starter Stand visits, etc.

Interact professionally with employees, customers, vendors, and partners by providing superior care and service, internally and externally.

Attend IMSA race events and Corporate Partnership events as determined necessary and approved by the Director, Partnership Marketing.

Travel Expectations

25% travel including weekends and holidays as needed.

Travel is needed for race events in support of the organization, execution and activation of Partnerships and Marketing initiatives as directed and pre-approved by the Director, Partnership Marketing.

Supervisory Responsibilities                                                    

none

Qualifications Education & Industry Experience

Bachelor’s degree in business, Marketing, Sports Management, or related field, or equivalent experience.

Minimum 3 years of experience in partnership marketing, sponsorship activation, account management, sports/motorsports/entertainment marketing, agency event marketing, or related field.

Exposure to / experience working with automotive brands or professional sports league environments preferred.

Partnership Strategy, Activation & Account Management

Experience supporting and managing corporate partnerships, including onboarding, activation execution, contract fulfillment, reporting, and renewals.

Working knowledge of partnership marketing strategy and sponsorship activation best practices.

Familiarity with sponsorship assets and revenue drivers (signage, hospitality, digital/social integrations, premium experiences, etc.).

Experience assisting with the planning and execution of partner activations and events, including on-site support.

Ability to contribute creative ideas that enhance marketing and activation campaigns.

Ability to manage day-to-day partner communication while balancing internal priorities and client expectations.

Builds positive relationships with clients, vendors, and internal stakeholders.

Cross-Functional Collaboration & Project Management

Demonstrated ability to lead smaller projects while contributing to broader team initiatives.

Experience collaborating cross-functionally with sales, marketing, operations, and event teams.

Strong organizational and time management skills, with the ability to manage multiple projects and deadlines simultaneously.

Detail-oriented and proactive in identifying, resolving, or escalating issues as needed.

Comfortable working independently and within a team environment, demonstrating professional maturity while maintaining personable engagement

Communication & Professional Skills

Strong written, verbal, and interpersonal communication skills.

Comfortable presenting in small group or client settings.

Experience supporting reporting efforts, revenue tracking, and post-event recaps.

Able to think quickly, adapt to change, and work effectively in a fast-paced environment.

Positive attitude, strong work ethic, and willingness to take initiative.

Proficient / Experienced in the following programs and platforms: Microsoft Office Suite, Canva, Constant Contact or similar E-Mail Marketing Platform, Familiarity with Adobe Creative Cloud, and Event Marketing Software (Cvent) is a plus

Physical Demands

While performing the duties of this Job, the employee is regularly required to sit and talk or hear.

The employee is  required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. 

Specific vision abilities required by this job include close vision. 

The position will require lifting occasionally and would lift up to 30 lbs.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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