The Marketing Lead, Senior Vice President is responsible for the marketing strategy for retailer portfolios, and the day-to-day point of contact for the partner. The individual will lead the planning, development and optimization of marketing strategies to drive acquisitions, spend, loyalty and retention. They will drive progress forward by collaborating with the broader marketing team, partner management, finance, analytics, the Citi Cards team – and the partner to develop marketing programs focused on growth and ensure delivery of programs to meet business objectives.

Responsibilities:

• Serve as a key member of the marketing team, providing thought leadership and creativity to meet sales, revenue, acquisitions, and engagement goals.
• Provide expertise and guidance related to program management processes and policies, oversees the work of the program management team, and works with other department leaders to define, prioritize, and execute projects and programs.
• Develop annual marketing plan in partnership with the partner and internal teams inclusive of budgets and resource needs.
• Responsible for ensuring the proper controls are in place and processes are well documented and monitored on a regular basis.
• Identify program requirements, activities and manage implementation of projects as assigned, working with appropriate cross-functional teams to execute.
• Responsible for managing, tracking and coordinating multiple projects and resource planning.
• Responsible for risk and issue management, reporting on project metrics and prioritization process.
• Provide metrics on teams and project performance to ensure the growth and development of the team as well as providing a foundation for making data-driven decisions.
• Develop key dashboards and communication plans to keep all parties up to date regarding project statuses and issues.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 10+ years of experience
• Exceptional communication skills with a focus on action and problem solving.
• Proven ability to work collaboratively across internal and external teams.
• Thoughtful and intellectually curious; with a growth mindset.
• Excellent planning, forecasting, reporting and analytical skills.
• Strong digital and acquisitions experience.
• Knowledge of private label credit cards and consumer finance a significant plus.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Full Time Salary Range:

$163,600.00 - $245,400.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Feb 27, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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