The Senior Marketing Manager NALP is responsible for leading brand activation across the NALP region, driving Visa brand relevance, consideration, and usage through integrated brand led initiatives. The role owns the Market Development Campaign strategy and Passion Point strategy for NALP, translating regional brand priorities into impactful campaigns and on ground activations that deliver measurable business results.

Based in Pakistan, this role works closely with regional and market teams to activate the Visa brand consistently and effectively across NALP markets.

Key Responsibilities:

• Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworks
• Own and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa products
• Define and execute the NALP Passion Point strategy across platforms such as sports, music, culture, and entertainment
• Translate brand strategy into integrated marketing campaigns across digital, social, content, partnerships, and on ground activations
• Collaborate with product, digital, analytics, and communications teams to ensure brand initiatives support business objectives
• Identify and manage strategic partnerships that enhance Visa brand visibility and relevance
• Manage agencies and external partners to ensure high quality execution across markets
• Track and optimize performance against key brand and business metrics including awareness, engagement, usage, and campaign effectiveness
• Monitor consumer and cultural trends across NALP and apply insights to continuously optimize brand activation

Scope and Decision Making:

• Owns execution of brand activation, market development campaigns, and passion point initiatives within approved regional strategies
• Makes independent decisions on campaign planning, partner activation, and budget allocation within agreed plans
• Influences cross functional and market stakeholders through strong collaboration and data driven insights
• Leads project based teams and agency partners without direct people management responsibility

Key Performance Indicators:

• Improvement in Visa brand awareness, relevance, and preference across NALP
• Performance of market development campaigns measured through adoption and usage metrics
• Impact of passion point activations on brand engagement and consideration
• Return on investment from brand campaigns and partnerships
• Successful delivery of regional brand activations across priority markets

Key Stakeholders:

Internal:

• Brand Director NALP
• Regional Marketing
• Product and Digital
• Communications
• Analytics
• Local Market Marketing Teams

External:

• Marketing and creative agencies
• Media partners
• Passion point partners
• Sports, culture, and entertainment platforms

Market Specific Requirements:

• Based in Pakistan
• Willingness to travel across NALP markets as required
• Strong understanding of consumer behavior and market dynamics in emerging or developing markets
• Experience Leading Brands across Telecom, FMCG, Tech industries, etc

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Eight to twelve years of marketing experience with a strong focus on brand management and brand activation
Proven experience leading integrated brand campaigns across multiple markets
Experience delivering market development or growth focused marketing initiatives
Strong experience developing and executing passion point strategies such as sports, music, or culture
Proven ability to manage agencies and cross functional stakeholders in a regional environment
Strong analytical and communication skills with fluency in English required
Willingness and ability to travel across NALP markets as required

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.