As an Associate Manager, Portfolio Marketing, Wearable & Apps, you will define strategies for wearable devices and mobile applications that integrate seamlessly into the Smart Hospital ecosystem. Your work will influence product positioning, customer engagement, and evidence-based marketing initiatives that drive adoption and deliver measurable impact.

* This is a hybrid role that requires working onsite at our office 2–3 days per week, in San Jose, CA or Portage, MI*

What You Will Do

• Develop and execute marketing strategies and annual plans for wearable devices and mobile apps aligned with Smart Hospital objectives.
• Lead value proposition development, segmentation, and positioning to maximize brand equity and commercial efficiency.
• Create and manage product launch plans, pricing strategies, and communication frameworks that support business goals.
• Analyze market trends, competitive intelligence, and customer insights to inform strategic decisions and identify growth opportunities.
• Collaborate with cross-functional teams to ensure marketing initiatives align with product development, sales enablement, and evidence generation.
• Coach and mentor team members on marketing best practices, strategic planning, and customer-centric development.
• Monitor and report on marketing effectiveness using KPIs and analytics to drive continuous improvement.
• Manage budgets, forecasts, and business case financial models to ensure resource allocation supports strategic priorities.

What You Will Need

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 6 years of professional experience, with at least 3 years of experience in marketing, product management, or portfolio strategy.
• Experience developing marketing plans, pricing strategies, and product positioning.
• Experience with digital health technologies, mobile applications, or connected devices.

Preferred Qualifications

• MBA or advanced degree in a related field.
• Experience in healthcare technology, medical devices, MedTech or SaaS environments.
• Technically savvy with engineering and/or software experience.

$115,600.00 - $245,800.00 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

Posted On: December 10, 2025