Remote Design Jobs

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

The Marketing Director will lead the marketing efforts of the Optum Coding Intelligence business within the Optum Insight business unit. This role is responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, revenue growth and retention. This role will work closely with business unit leadership, sales, operations, and creative services to ensure success. We are seeking a leader who has a solid background in B2B marketing and a proven ability to scale growth in a competitive market.

This role will help identify, evaluate and shape opportunities while taking the lead on strategy, execution and team management to drive growth for the Optum Coding Intelligence business.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. 

Primary Responsibilities:

• Strategic Leadership:
  • Collaborate with business leaders to define short- and long-term goals for marketing performance
  • Develop and implement a comprehensive marketing strategy aligned with business goals
  • Analyze market trends, customer insights, and competitive landscape to identify growth opportunities
  • Engage and manage aligned marketing agencies and other service firms within relationship framework
• Brand and Content Development:
  • Oversee the creation (or sourcing) of compelling content, messaging and branding to position the website as an industry leader
  • Manage the development of high-impact marketing materials including website content, multi-channel campaigns, case studies and webinars and events
• Demand Generation and Campaign Management:
  • Design and execute lead-generation strategies to drive qualified traffic and conversions
  • Manage multi-channel marketing campaigns including paid search, social media, email and SEO/SEM efforts
  • Implement cross-sell campaigns
  • Implement account-based marketing (ABM) initiatives to engage high-value prospects
• Ecommerce Optimization:
  • In partnership with the eCommerce Marketing Manager, optimize the ecommerce platform for customer acquisition and retention
  • In partnership with the eCommerce Marketing Manager, Product and the UX team, monitor and improve the user experience, website performance and conversion rates
• Data-Driven Decision Making:
  • Contribute to the creation and maintenance of AEM and Power BI dashboards specific to campaigns and other key client initiatives
  • Measure and analyze campaign performance using KPIs and marketing analytics tools
  • Regularly report on ROI, campaign performance, web traffic and other relevant metrics to leadership
• Team Leadership and Collaboration:
  • Skilled leadership of cross-functional marketing/growth initiatives in a matrixed reporting environment
  • Collaborate on the development, mentorship and management of a high-performing marketing team
  • Collaborate with sales, product, digital and technology teams to ensure alignment across the organization
  • Provide oversight and compliance of Coding Intelligence marketing best practices within the broader Optum marketing organization

 

Demonstrated Skills: 

• Solid healthcare marketing experience 
• Expertise in digital marketing, SEO/SEM, email automation and ABM
• Excellent leadership, communication and project management skills
• Ability to collaborate across the organization to accomplish goals 
• Knowledge of sales processes and methodology  
• Solid presentation skills
• Knowledge and proficiency in the best practices and ethics of Generative AI for Marketing
• High level of proficiency in Microsoft 365 products and tools, including Excel analytics methods

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 7+ years of experience in B2B marketing, with at least 3 years in a leadership role
• Experience developing and managing complex marketing campaigns
• Proven analytical skills with the ability to interpret data and make data-driven decisions

Preferred Qualifications:

• Background in the U.S. healthcare industry
• Experience with Workfront, Airtable, Adobe Marketo (or equivalent), and Salesforce
• Knowledge of the U.S. medical coding and healthcare informatics ecosystem

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy 

The salary range for this role is $106,800 to $194,200 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. 

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.