Job Background/Context: 

 
Citi’s in-house creative agency functions as a dedicated creative partner to our global business, leveraging deep knowledge of Citi and its clients to develop campaigns and content that consistently drive superior client outcomes.  

This dynamic team is responsible for producing a full suite of marketing content, encompassing strategic campaign development, exceptional design craft, and agile content production. Located between London and New York, their diverse portfolio includes engaging video, impactful social media content, insightful podcasts, immersive experiential campaigns, and comprehensive marketing collateral. 

Key Responsibilities: 

• With the guidance of the Creative Director, you’ll develop creative concepts across a range of campaigns, channels and touchpoints, including brand, marketing, digital, social and internal communications. 

• Translate complex financial information into compelling visual narratives that are accessible, engaging and on-brand. 

• Collaborate with copywriters, designers, marketers and stakeholders to shape ideas from concept through to execution. 

• Provide direction to art workers fostering high creative standards across the team. 

• Ensure all creative output aligns with brand guidelines, business objectives and regulatory requirements. 

• Present and articulate creative ideas clearly and confidently to internal stakeholders and senior leadership. 

• Stay informed on design trends, emerging technologies and best practices, applying relevant insights to elevate creative output. 

• Manage multiple projects simultaneously, balancing creativity with deadlines, feedback and approvals. 

• Ensuring that all completed work is thorough, accurate and meets deadlines.  

• Day-to-day creative decision-making is part of the role (design issues should be escalated to the Creative Director or Studio Head) 

• The timely communication of specification and scheduling changes back to the Traffic Manager