This role offers an opportunity for a Marketing Communications leader to make a meaningful impact by driving integrated advertising and multimedia communications for a growing ENT business in a highly regulated MedTech space. The position is a people-focused management role that partners cross-functionally to shape messaging strategy and support multiple product launches. Success in this role requires healthcare marketing communications expertise, influence-based leadership, and the ability to think strategically in a competitive, evolving market.

The preferred candidate will be located in Kalamazoo, Michigan.

What you will do:
• Use and coach team on the use of competitive insights to improve communication strategy and messaging
• Coach team on how to communicate value proposition to all customer segments
• Write and coach team on key communication documents: business reviews, marketing strategies, proposals and recommendations
• Drive team accountability around creating marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Lead and mentor others on the development and execution of Commercialization and Marketing Plans
• Guide team in the appropriate allocation of talent and resources to achieve marketing objectives
• Mentor others on how to provide clear, strategic and prioritized communication to the field sales organization through written/verbal communications, presentations and informal interactions
• Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio and coach team on communication channels, strategies and execution
• Leverage existing marketing channel strategies, initiates new channels and make strategic channel designs based upon ROI while tracking the impact
• Consult others on developing and editing large documents and documentation projects
• Train others on editing for image, business inset, substance and the specific audience
• Encourage, solicit, and reward imaginative and creative ideas. Support team in experimentation and accept occasional setbacks or failures.
• Build effective and clear communication plan
• Review others' writing or presentations and provide feedback and coaching
• Build clear presentation template to be used by team
• Train team on delivering appropriate message through presentations
• Empower team to experiment with new and innovative concepts and design principles to maximize impact
• Advise team on the steps associated with pre-production and production of computer graphics
• Advise team on the design and development of internal publications and events
• Organize and coordinate internal communication functions and meetings
• Oversee/coach team on developing effective KPI strategies for the business and how to track results/Q30 report to leadership
• Lead team in ideation around events. Develop show strategies and post-show reporting.

What you will need:

Required:
• Bachelor’s degree required
• 8+ years of work experience required

Preferred:
• MBA preferred
• 5+ years medical device or marketing experience preferred
• 2+ years of people management experience preferred

$​100,500.00 - 215,300.00 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

Posted on December 19, 2025

Posted Date: 12/19/2025
This role will be posted for a minimum of 3 days.